Nestle launches all-new formula Lactogrow milk powder

Nestlé unveiled the all-new LACTOGROW® 3 and 4, a scientifically developed formulated milk formula to provide essential nutrients and good bacteria for children 1 to 6 years.

Speaking at the launch, Nestlé Nutrition Malaysia business executive officer Kenny Wong Eu Khean said the new products are in line with the company’s purpose of enhancing quality of life and contributing to a healthier future for children.

“This is part of our aim to meet the evolving needs of children at various developmental stages and nourish current and future generations of Malaysians,” he said.

“Every parent wants their children to be healthy and happy. A happy child has a better ability to self-learn, socialize and make better decisions. The all-new LACTOGROW® helps to ensure this by offering mothers a product that provides optimal nutrition for their kids to GROW HAPPY™, which is our theme for this brand,” he added.

The first-of-its-kind in Malaysia, LACTOGROW® contains beneficial probiotics, L. reuteri, to strengthen children’s digestive systems and promote nutrient absorption, as well as high calcium content for strong bones and teeth development, DHA and Happy Nutri, a combination of 15 essential vitamins and minerals.

LACTOGROW® 3 replaces the previous LACTOKID® Comfortis® 3, featuring a new and improved recipe with no added sucrose. LACTOGROW® 4 is an all-new product, containing essential nutrients to meet the needs of children as they prepare to enter school.

The packaging has also undergone a facelift, now sporting an eye-catching bright blue exterior.

LACTOGROW® is currently available in 650g, 1.3kg and 1.8kg (only LACTOGROW® 3).

In line with Nestlé’s efforts to raising awareness on healthier lifestyles, LACTOGROW® has partnered with TV3 to launch Celoteh Si Manja, a program which highlights the stories of happy mothers and their kids, as well as segments on child nutrition and care.

Also present at the event were Yasmin Hani, the host of Celoteh Si Manja, and Puteri Sarah Liyana, who appears on the show to share how she ensures her child grows up happy and healthy.