Thomas Tan
Popular coffee brand Nescafe has unveiled a new look and concept for its Nescafe Gold range reaffirming its authentic, accessible premium appeal and ensuring the continued relevance of the brand with consumers.
The launch event took place at The Square, Publika in Kuala Lumpur on April 10, 2019 and was attended by Nestle Malaysia Berhad chief executive officer Juan Aranols, sales executive director Chew Soi Ping and business executive officer Othman Chraibi.
From the careful selection of mountain-grown Arabica beans to the perfect roasting process which unlocks the best coffee aroma and flavour, the result is a blend that delivers the signature Golden aroma and taste that Malaysian consumers love.
Juan said, “The initiatives and trends in the coffee business today is more focus on a personalized crafted experience for customer. This is where the Nescafe team has been working hard to better understand the premium coffee trends in Malaysia to come up with a totally renewed proposition.”
“We are proud to introduce the new Nescafe Gold brand which is expertly crafted through a careful process to preserve the brand’s unique smoothness and finesse and create a perfectly balanced cup of coffee for our consumers,” said Othman.
To complement the launch, Nescafe developed a brand-new Nescafe Gold experiential container café to provide visitors with a sensory experience in showcasing the brand’s expertise in crafting premium quality coffee.
The Nescafe Gold experiential container café is located at The Square, Publika until April 14, before it moves to MyTown Shopping Centre, Cheras, from April 19 till May 5 for visitors to have unique coffee experience
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