CJMYShopee together with the Ministry of Rural Development’s (KPLB) is launching an automotive specialty store on Shopee. Known as Desaauto@KPLB. The initiative is expected to benefit over 200 rural entrepreneurs manufacturing and distributing automotive parts such as tyres, spare parts and engine oil. This will give them the opportunity to reach new potential customers across the country and the region through Shopee’s cross-border service. As a start, 100 products will be made available on the store.
Shopee is working closely with the Government to equip local traders with the skills, knowledge and opportunities to bring their products online. Last month, Shopee inked a Memorandum of Understanding with the Ministry of Rural Development’s (KPLB) appointed e-commerce enabler, Elokal. The Desamall@KPLB official store was launched, featuring locally-made products like sambal, dodol, books, baju kurung and more to ensure that rural entrepreneurs are not left behind.
“Around 24% of the population in Malaysia are living in rural areas, and my Ministry’s main focus is to improve the infrastructure, economic standing and income of the rural folks. A lot must be done in rural areas. Desamall@KPLB and Desaauto@KPLB on Shopee are two of KPLB’s initiatives that will allow rural entrepreneurs to ride the wave of e-commerce, in tandem with the fourth industrial revolution. Our goal for 2020 is to groom 5,000 new rural entrepreneurs,” said Rural Development Minister, YB Datuk Seri Rina Mohd Harun who officiated the launch of Desaauto@KPLB official store on Shopee, at Kuala Lumpur.
“The launch of Desaauto@KPLB continues our efforts to empower and enable local entrepreneurs, and give them the tools to thrive and succeed online. This includes our free sellers workshop Shopee University that teaches them how to optimise their businesses online while we curate and localise campaigns to attract the right crowd for all our sellers to achieve better sales performance,” said Ian Ho, Regional Managing Director, Shopee.
Ho concluded, “The Shopee 12.12 Birthday Sale is also designed to thank users for their incredible support with a big finale of the best deals in town. We have put all these and other exclusive privileges together so Malaysians can join us in this celebration and end the year on a high note. There is much to look for this 12.12 Birthday Sale and we hope it will help you in your preparation for the new year.”
Shopee 12.12 Birthday Sale which runs from 28 November to 12 December. Shopee has lined up a cake-load of entertainment and promotions, including daily RM12 deals, free shipping with RM12 minimum spend, and 12 million Shopee coins up for grabs on Shopee Catch.
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