Domino’s new campaign to provide more affordable options

Consumers can enjoy their favorite pizzas and sides, and save more with Domino’s Pizza Everyday Value.

The Covid-19 pandemic which has evolved into an economic crisis has made consumers more cautious with their daily spending habits.

To ease customers’ financial burden through these challenging times, Domino’s Pizza Malaysia has rolled out a new campaign called ‘Everyday Value’ that offers extraordinary savings and value deals.

Keeping customer’s safety and convenience in mind, customers are given the option to order their pizza via delivery or take-away to minimize physical contact.

Linda Hassan, group chief marketing officer, Domino’s Pizza Malaysia and Singapore, said, “At Domino’s, we stay true to our brand promise of ‘It’s All About You’, and we mean our promise through our unbeatable deals.

“Our heart goes out to everyone who is impacted financially and we hope the monetary savings we offer through our deals will provide an option for them to continue enjoying the things they value in life.” Linda added.

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The ‘Everyday Value’ offers 2 irresistible deals, the first is RM5 for a personal pizza and a 50% off for any regular pizza, large pizza or extra large pizza sizes. It is applicable for only those who use the Pandu Ambil take-away service.

The Pandu Ambil take-away service offers customers the option to receive their food in the comfort of their own vehicle from a store member, thus saving them the hassle of looking for parking to receive their orders.

Secondly, customers also can choose to have a ‘Buy 1 Free 2′ deal that is valid through delivery only. They will need to buy 1 pizza of whatever size and get to choose 2 free items from a wide spread of selection such as bread sides, crazy chicken crunchies, chocolate lava cake, banana kaya dessert and a regular pizza.

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The meal will be delivered to customers doorsteps by Domino’s own riders, with zero contact delivery within a 30-minute delivery guarantee.

The combo meals come with attractive names sush as ‘Me, Myself & I’ set, ‘Aku & Dia’ set or ‘Geng’ set.

“While there are clear monetary savings through “Everyday Value”, which stretches the ringgit for our consumers, it also extends to savings in terms of value for money via our free delivery services.

“Customers can be rest assured, that they certainly can count on Domino’s to provide deals that will not only expand their wallets, but a service that provides convenience and safety ensuring the well-being of all,” Linda concluded.

For more information about Domino’s Pizza Malaysia and its ongoing promotions, visit www.dominos.com.my

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Thomas Tan

Thomas Tan joined CJMY in 2011. At the second annual conference in Johor Bahru, he received the 'Best Article 2011' Award. To date, he has published over 1,000 articles on community events and various topics.