Thomas Tan
Domino’s Pizza Malaysia has teamed up with local streetwear label TNTCO to create a limited-edition Ultrapockets clothing series featuring large pockets that relate to Domino’s vision of everyday savings for customers through its ‘Everyday Value’ deals.
Domino’s Pizza Malaysia and Singapore group chief marketing officer Linda Hassan said the collaboration demonstrated Domino’s long-term effort to ease consumers’ financial struggles by expanding their wallets with more savings.
“We thought it was about time for us to visually present the savings that we continuously channel back to our customers through the fun and relatable pocket expansion, hence the ultra-sized designs.
“The Ultrapocket series was created to demonstrate how much our customers can save from Domino’s and how these accumulated savings can result in their pocket expansion. I am certain our customers who have been enjoying extraordinary savings from Everyday Value can resonate with the Ultrapocket series,” she said.
The Ultrapocket series, with a finishing touch of Domino’s theme and colours that would appeal to pizza lovers and fashion enthusiasts, showcased ultra-sized apparels of contemporary streetwear style from oversized T-shirt to baggy pants, as well as jackets, limited edition overalls and accessories such as tote bags.
“We owe it to our promise of “It’s All About You” and we believe in going beyond providing monetary value and maintaining our assurance of speed, convenience and safety throughout the customers’ journey with us,” Linda added.
Domino’s Everyday Value promotion offers a variety of deals from pizzas as low as RM5, to 50% off for Regular, Large and Xtra Large pizzas and Buy 1 Free 2 deals, for both delivery and takeaway services.
Throughout the campaign, Domino’s has incorporated a seamless ordering process via website and app platforms and free delivery and Pandu Ambil takeaway services.
For more information about Domino’s Pizza’s ongoing promotions, visit http://www.dominos.com.my/ and for those interested to see the big pocket designs can visit TNTCO’s website at https://tntco.co/.
CJMY
