Malaysian consumers stay on TOP of viruses with breakthrough detergent

Malaysia’s leading detergent brand TOP, an innovative and consumer-centric brand by Lion Corporation Japan, introduced its latest detergent technology innovation ‘TOP Advanced Micro-Clean Tech’, that is proven to remove 99.9% viruses and bacteria from fabrics with just one wash.

According to Southern Lion Sdn Bhd senior general manager Carmen Foo, Malaysian consumers have wisely selected TOP Advanced Micro-Clean Tech for its 99.9% anti-virus removal functionality, that can remove the Covid-19 virus from fabrics.

“TOP Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech deploys next generation detergent technology and this breakthrough formulation has been tested via independent lab in Japan and proven to effectively remove up to 99.9% of viruses and bacteria, especially Covid-19 and influenza A,” Foo said.

The specially curated multi-tech formulation works immediately upon contact by locking the viruses and bacteria, and removing them from clothing in the wash.

“Even before the pandemic, Lion Corporation of Japan had been researching anti-virus detergent technology to give our users a more hygienically lifestyle. We introduced this innovative and essential detergent technology to Malaysia only after exhaustive formula development to ensure it works against viruses, and the SARS-CoV-2 virus in particular,” Foo explained.

“Malaysians appreciated our innovative product offering as it is relevant to our new normal, and gives them greater peace of mind. For TOP, we are glad to do our part as part of #kitajagakita by providing this innovative detergent range.”

Foo said TOP’s Advanced Micro-Clean Tech was introduced as a direct response to consumer insights on concerns that the deadly virus could still cling on to laundered clothes, posing a great risk of infection.

Building on the strength of existing formulation that comes with all the functionality, including its anti-sebum, anti-malodour and anti-mite dust, TOP’s latest revolutionary detergent cleans deeply with every wash by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum and sweat, preventing them from redepositing onto laundry. Clothes will smell fresher for longer and remain hygienically clean.

Lawyer Syakirah Yusof has been a long time TOP customer and she’s excited about TOP’s revolutionary detergent.

“My parents use TOP, and I use TOP for many years too as their anti-malodour and anti-sebum functions help tremendously for drying sweaty clothes indoors. This detergent works great and cleans clothes giving them a fresh scent, and I’m glad that all the functions are still in the new detergent that removes viruses including Covid-19.”

Sharing similar sentiments, hairstylist Wenny Soong said once she found out that TOP could remove 99.9% viruses, including Covid-19, she immediately bought this for her family.

“Since I have got back to work, I have been worried that I may have brought the virus back with me on my clothes as my mother lives with us. We need to be careful. Our routine when we get home is to remove used clothes, put them in a laundry basket with a close-fitting cover, and have a shower. We do laundry every evening to reduce the risk of transmission. I feel happy to use TOP because it can remove 99.9% of viruses,” said the mother of two.

Consumers can reap the benefits of TOP Advanced Micro-Clean Tech in their laundry, which is available in three types – powder, liquid and low suds.

Southern Lion Sdn. Bhd, a 50/50 joint venture company between Lam Soon (M) Bhd and Lion Corporation, Japan, is the local manufacturer of detergent brand TOP, and other popular brands such as BioZip, Shokubustu, Systema, Fresh & White and Kodomo Lion, with its factory located in Tebrau Industrial Estate, Johor Bahru.