CJMYGardenia Bakeries (KL) Sdn Bhd is introducing the ‘Gardenia Bonanza Keluarga‘ which will be on retail shelves by 16 December 2021.
In a statement, Gardenia KL said the Bonanza Keluarga loaf are made more economical and suitable for bigger families especially consumers in need.
Compared to Gardenia Original Classic which costs 70sen per 100g, the Bonanza Keluarga is priced at 55sen per 100g. The 500g whiteloaf will be more affordably priced at RM2.75.
The bakery added that the name was chosen to reflect it’s support for the Keluarga Malaysia campaign which was recently launched by the federal government.
“We assure a sufficient supply of the Gardenia Bonanza Keluarga 500g offering along with Gardenia’s KL’s commitment to quality and freshness in accordance with international standards.” the statement read.
Recently the company announced to retailers that there will be an increase in the price of its products from Dec 1.
It’s CEO, Koh Chin Huat said the increase in price was due to the hike in the cost of raw materials during the Covid-19 pandemic which had adversely impacted it’s business.
Deputy Minister for The Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) Datuk Rosol Wahid had called the bakery to temporarily postpone the increase in price.
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