CJMY
Malaysian Esports enthusiasts soon would be able to experience Mobile Legends: Bang Bang Integrated Esports Hub in Melaka at Hatten Land’s Element X mall.
The partnership will see the Esports hub in Melaka promoting the game through marketing campaigns, Esports tournaments, and branding events.
Hatten Edge will transform the hotel into a five-star Esports hotel with some floors designated to house MLBB-themed rooms.
Eventually, it will become Mobile Legends Professional League (MPL) hub, which will include a themed hotel, an e-sports arena and pro-e-sports facilities.
According to AFK Gaming, MLBB will also be featured and promoted at Arena X, a 1,200-capacity Esports arena inside Element X mall, as part of the agreement.
The mall is located along the straits waterfront and has a gross floor area of 1.88 million sq ft of retail space across 13 floors.
Hatten Edge and Montoon Games will jointly develop the first Mobile Legends integrated mall.
Montoon Games is the developer of the famous Mobile Legends: Bang Bang. The multiplayer online battle arena game has more than 1 billion downloads globally.
Promoting Mobile Legends and Esports
Through the partnership, Hatten Edge and Moonton Games will promote Mobile Legends: Bang Bang in Malaysia and the region.
“The world’s first MLBB-themed integrated Esports Hub at Element X is an important initiative for us to connect with our players and fans”, said Moonton Games MPL Malaysia marketing lead Fikri Rizal Mahruddin.
“With its rapid growth and popularity, Esports is shaping to be the new nexus of sports, media, and entertainment.
“The game is selling out venues and drawing massive audiences for televised and online events,” said Hatten Land executive chairman and managing director Dato’ Colin Tan.
“We aim to build and expand the infrastructure necessary to deliver the best metaverse and Esports experience possible for fans and professional players not just in Malaysia but across the world,” he added
Watch the artist visualisation of the Element X hub here.
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