Marcel Simok
Nestlé Professional has started its latest collaboration with Uncle Bob, a popular nationwide chain of fried chicken restaurants.
This collaboration will see the launch of Uncle Bob’s first meat-free menu featuring Nestlé‘s Harvest Gourmet plant-based product range.
The meat-free menu aims to serve Malaysians meat alternatives while still enjoying the distinctive flavour of Uncle Bob’s crispy chicken.
The plant-based menu will utilise Harvest Gourmet’s Plant-Based Schnitzel and its recently launched Plant-Based Nuggets. All Harvest Gourmet products are locally made in Malaysia with natural ingredients such as non-GMO soy – offering a source of fibre & high protein without any compromise on taste and texture.
Nestlé Professional business executive officer, Yit Woon Lai, said that the Harvest Gourmet plant-based range enables us to meet the needs of increasingly health-conscious consumers looking to incorporate plant-based alternatives into their diets.
“As awareness and consumption of plant-based foods in Malaysia continue to grow, we look forward to more collaborations with our food and beverage (F&B) partners.
“In line with this, we are excited to partner with Uncle Bob, a rapidly growing national chain that believes in driving plant-based consumption. Uncle Bob will be the first F&B operator serving Harvest Gourmet’s plant-based menu in Sabah. We look forward to further driving this collaboration and growing the plant-based segment in Malaysia together.”
Meanwhile, Uncle Bob’s director Kelvin Ng said the Nestlé selection is an honour and pleasure to be part of a joint effort to launch Harvest Gourmet’s 100% plant-based products in Sabah.
“Meat-free solutions have been well accepted in many parts around the world. Today, we no longer have to travel to other countries to taste plant-based food because we can now have it here in Sabah at Uncle Bob.
“Meat-free, plant-based solutions and ingredients are revolutionary in the F&B industry in Borneo, and Uncle Bob is proud to be the pioneering brand to introduce it here,” he added.
Uncle Bob was the first brand in Malaysia to introduce street-food-style fried chicken into the market in Malaysia since the year 2002.
Uncle Bob uses its secret recipe to make their fried chicken more localised and tastier. It started its business as a hawker stall at night markets, implementing a takeaway concept.
In 2006, Uncle Bob ventured into Sabah, rebranded and improved the business structure and model by entering into the different market concepts – opening kiosks and outlets in shopping malls, hypermarkets and supermarkets, commercial complexes and gas stations throughout the state.
Uncle Bob’s first plant-based menu will feature Fried Unchicken, Oblong Burger, Crispy Golden Nuggets and KBOB Golden Nuggets.
The items are available both ala-carte and as a meal inclusive of MILO or Sjora, with prices ranging from RM9.90 to RM11.90.
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