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Sustainable flower delivery brand LVLY launches in Malaysia, marking its first international expansion.
LVLY is exploring second market after Australia to re-invent the flower industry with commitment to zero waste.
Hannah Spilva and Verity Tuck founded LVLY (pronounced lovely) in 2015.
The founders started LVLY as a desire to build a business that would spread more joy in the world
However, LVLY grew into e-commerce brand distrupting the flower industry in Australia.
Following this, Southeast Asia’s Limitless Technology Group recently acquired LVLY in May 2022.
Limitless Technology has growing portfolio of purpose-led direct-to-consumer brands including flowers and gifting. Among the brands in its stable are Flowerchimp and Bloomeroo.
Together, the combined entities will form one of APAC’s leading online flower retailers.
LVLY trailblazing the industry
Their market-leading ‘7-day, same-day delivery’ proposition brought significant growth for LVLY in Australia.
The growth put them among the trailblazers within the e-commerce and logistics space.
As a brand, LVLY holds sustainability close to its core.
LVLY sources materials for gift boxes locally to reduce their carbon footprint. This method also supports the local businesses.
Furthermore, LVLY is steadfast in its commitment to increase local communities resilience.
“Our vision to establish LVLY as APAC’s most loved and used flower and gift delivery company is now on the fast track. through its recent integration into the Limitless Technology Group.
We are excited to bring our values, especially on sustainability, to the Malaysian market,” said LVLY CEO David Robinson.
Thoughful business approach
LVLY’s thoughtful marketing approach aims to change the culture surrounding its brand communications. It will also improve the brand experience for customers across this flourishing industry.
Customers can opt out of sensitive marketing messages around significant calendar events. This will exempt painful reminder during an event while mourning a loss.
“We believe in keeping loved ones connected. Particularly when people might struggle to be there for each other.
“LVLY has never been more relevant or more in demand.
“Rapid delivery is becoming a customer expectation, not a nice-to-have. This is trend in online gifting around the world,” said LVLY Co-Founder Hannah Spilva.
“LVLY determines to make the positive emotional connections for its customers.
“COVID-19 pandemic isolation and social restrictions the hit people especially hard. LVLY is doing their part to ensure that people don’t feel that same when using their service.
“We want to be a household name for sending gifts to your loved ones. And as a brand that cares about people and the environment.
“We believe this unique set of values will set us apart. This will allow LVLY to accelerate market share opportunities in Malaysia. This is just the beginning for us,” said Limitless CEO Maxmillion Lotz.
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