CJMY
Homegrown healthy snacks brand, Amazin’ Graze, has announced its support for Esports Business Network (EBN) and professional Malaysian Mobile Legends: Bang Bang (MLBB) team, Orange Esports.
Founded on the basis that food should be life-giving and empowering, Amazin’ Graze expanded its humble business from the founders’ home kitchen.
Amazin’ Graze owns at least seven categories of products – such as Granola & Muesli; Nut & Trail Mixes; Nut Butters; Instant Oatmeal; Healthy Chips; Protein Blend; and Healthy Essentials.
Determined to change the unhealthy snacking habits of gamers and simultaneously, the stereotype that gaming is an unhealthy hobby, Amazin’ Graze aims to lead a culture of a healthy gaming lifestyle with its robust offering of granola and nut mixes.
Armed with the firm belief of “you are what you eat”, the partnership will see Amazin’ Graze making its products more accessible to the gaming community via numerous platforms provided by EBN.
The partnership comes in time as team Orange Esports prepares for the Playoffs at the Mobile Legends Professional League Malaysia (MPL MY Season 10).
Amazin’ Graze will ensure that the team’s snacking needs are well taken care of as partners.
On top of that, the brand will also be present at Orange Esports’ booth at MPL MY Season 10, held in Quill City Mall, to offer attendees from the gaming community a taste of healthy snacking.
“Snacking plays a massive role in the Orange Esports’ daily training routine, and we’re looking to replace their regular snacks with healthier alternatives.
“After all, if they want to be athletes, it’s not enough to train like athletes. They need to start eating like one too”, said Keith Elisha Lee of Orange Esports.
The all-rounded collaboration extends beyond the team – gamers who visit and play at Orange Esports Cafes will enjoy complimentary nutritional snacks from Amazin’ Graze in the brand’s effort to consistently keep gamers away from unhealthy snacks.
On top of that, Amazin’ Graze will also lend its support at Orange Esports’ booth at The Corporate League (TCL) Season 3.
A seasonal amateur league that bridges corporate worlds and Esports, TCL offers a unique opportunity for various corporations to battle each other via competitive Esports.
With a total of RM40,000 prize pool this year, TCL will run on a six-week league format across four major game titles across both PC and mobile, including Dota 2, Valorant, MLBB and PlayerUnknown’s Battlegrounds Mobile (PUBG Mobile).
Registrations are now open at https://www.thecorporateleague.gg/
Jimmy Tan
