Enrich partners BonusLink to offer benefits and flexibility

Enrich announced an enhanced partnership with Malaysia’s first premier consumer rewards program, BonusLink, to offer its members nationwide enhanced benefits and flexibility to collect Points and enjoy more rewards. 

Enrich is the award-winning Travel and Lifestyle Loyalty programme of Malaysia Airlines today, 

With this collaboration, Enrich members can convert their Enrich Points to BonusLink Points and vice versa, making it easier for respective members to redeem rewards.

Members can redeem rewards such as cash vouchers, e-vouchers, flight tickets, Gift Cards, seat upgrades, access to Malaysia Airlines Golden Lounges, shopping deals, bill payments and many more, offered through both loyalty programmes and its partners. 

Members can exchange a minimum of 1,200 Enrich Points for 2,400 BonusLink Points or 2,000 BonusLink Points for 300 Enrich Points. 

Enrich and BonusLink launched a unique campaign to celebrate this enhanced partnership from 6 October to 19 October 2022, allowing members to gain additional rewards when they convert Points. 

Members who convert a minimum of 6,000 Points Enrich or BonusLink points will stand a chance to win exclusive prizes. Prizes include hotel vouchers for three day/two-night stay at The Lake House Cameron Highlands, lifestyle vouchers, shopping vouchers and fuel vouchers. 

Out of 15 prizes, four lucky members can look forward to winning up to 10,000 Enrich Points or BonusLink Points. 

According to Malaysia Airlines Berhad Group Chief Marketing and Customer Experience Officer Lau Yin May, “This partnership with the BonusLink Loyalty Programme provides our customers more choice in how to spend their accumulated points beyond travel-based redemptions with the option of shopping at the partner merchants under the BonusLink banner. 

“Additionally, BonusLink members can convert their BonusLink Points for their travels, hotel stays, and other lifestyle rewards within Enrich. 

The flights and hotel deals are available until 31 March 2023, accessible to all Malaysia Airlines destinations except China.” 

BonusLink CEO Melvin Ooi shared, “With Malaysia’s endemic phase of the COVID-19 recovery, travelling has slowly become a topic of interest once again for almost all Malaysians.

“We at BonusLink, strongly believe that this partnership with Enrich will be the start of something spectacular for our members in providing them with an extra incentive for travelling, lifestyle and daily bonuses. 

Expect something big from BonusLink from next week until the end of 2022, where we will feature weekly themes exclusively for the BLINK App members. 

Find out more about the campaign offers at enrich.malaysiaairlines.com/enrichbonuslink and sign up as an Enrich member at Enrich website for free.

 For more details, visit enrich.malaysiaairlines.com. 

Users can register for the BonusLink membership by downloading the award-winning BLINK App. Search for “BonusLink” on the iOS, Android or Huawei Stores, available only in Malaysia.