Ribena encourages Malaysians to pledge their family bonding moments

In conjunction with the recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today introduces the #RibenaBondingPledge movement which encourages Malaysians to spend more treasured bonding moments with friends and family.

The campaign aims to generate a movement of embracing relationships and special moments, with the #RibenaBondingPledge contest looking to reward Malaysians with GrabPay credits and exclusive movie tickets to GSC Aurum.

Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that Ribena hopes to encourage more people to actively create special moments with each other.

“Precious time spent together creating meaningful bonding moments can sometimes be sidelined in our current lifestyles. As a brand that champions togetherness, Ribena emphasizes the importance of enhancing relationships through carefully crafted engagements. We want to provide this campaign as an opportunity to help fellow Malaysians reclaim and refresh these connections with one another.” Lam said.

The #RibenaBondingPledge begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to be chosen each week until the end of the campaign. Those interested to participate may visit Ribena’s official Instagram account and follow these four steps below:

1. Share the pinned contest announcement post to your Instagram Story
2. Include a caption on how you pledge to create timeless moments with your loved ones
3. Tag 3 friends and @ribenamy
4. BONUS: include a photo of your best bonding moment to be in the running for the main prize!

At the end of each week, 3 winners will walk away with the main prize: two (2) tickets each to the much-coveted GSC Aurum Theatre (The Gardens Mall). Meanwhile, 9 lucky runners-up will each take home RM100 in GrabPay credits.

The first 2,000 participants to share their pledges with the relevant tags and hashtags will also receive RM30 worth of Ribena products for free.

The Timeless Goodness, Timeless Bonds campaign comes on the heels of Ribena’s special Bonding Moments exhibit, which is a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians.

Furthermore, Ribena will also be hosting a live pledge wall, where Malaysians are welcome to stop by and participate with their pledges live. Simply bring along your loved ones and pledges to be displayed.

Participants are also encouraged to snap a photo with the pledge wall and post it up on the social channels using the hashtag #RibenaBondingPledge. The exhibit is available for all members of the public to view at GSC at the Starling from now until 12 October 2022.

For more information about the Ribena Pledge movement and entry steps, log on to the official Ribena Facebook and Instagram platforms at @RibenaMalaysia.