Gifting platform embraces AI Gifting Curation tech

A Little Thing, Malaysia’s leading one-stop shop for custom and personalised gift boxes, has officially launched its app-based platform offering curated gift boxes powered by artificial intelligence (AI) Gifting Curation Technology.

The platform employs Malaysia’s first AI Gifting Curation Technology to assist users in finding the right gift based on individual preferences. It also aims to alleviate gift-giving anxiety by providing users with a high-efficiency and accurate experience.

The website also provides ready-to-ship gift sets across the country, DIY kits, holiday gifts, wedding souvenirs, wedding and full moon gift boxes, and gift curation features.

A more convenient solution

It was first established in 2020, a year after the first Movement Control Order (MCO). Due to the restrictions on visiting or gathering during festive celebrations, people have realised that digital gifts, rather than bringing or sending physical gifts, are a more convenient solution. As a result, people, including corporations, have chosen digital gifts as a means of sending gifts and expressing appreciation to one another.

Malaysia’s gifting industry was estimated to be worth $1 trillion to $3 trillion at the time, and smart device penetration in the country was around 93%.

“The technology behind A Little Thing is not only driving the brand to a new milestone but also everyone using it. I consider it to be a revolution for the gifting industry in Malaysia and the Southeast Asia region. It makes the gifting experience more efficient and at the same time, reduces gift waste too,” said Lee Ching, Yeo, Founder and Director, A Little Thing. 

“Our goal with A Little Thing is to help people build lasting relationships through specially hand-crafted gifts and by embracing the AI behind the app, we are offering users a more personalised and unique experience.”

A Little Thing is available nationwide and is looking to expand their service to neighbouring countries in the region.  For more information and queries, visit http://app.alittlething.co/