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Coca-Cola Malaysia is partnering with Foodpanda Malaysia to spread the joy of Ramadan through a collaborative corporate social responsibility programme. The companies will donate meals to the PERTIWI Soup Kitchen, which provides food aid services to underprivileged communities in Kuala Lumpur during the fasting month.
Rina Surya, Coca-Cola’s Frontline Marketing Director, stated, “At Coca-Cola, we always strive to find ways to improve the lives of people around us and we hope to create a lasting, positive impact in the local community.”
Through this initiative, Coca-Cola Malaysia and Foodpanda Malaysia aim to alleviate the burden of those in need and bring joy to inner-city communities in Kuala Lumpur, especially during these difficult times.
Donating Meals with Promo Code ‘PANDA’
From March 23 to April 21, 2023, for every order placed on the Foodpanda app or website by Malaysians using the promo code ‘PANDA,’ Foodpanda will donate one meal to PERTIWI Soup Kitchen. Furthermore, Coca-Cola Malaysia will provide product sponsorship, with each donated meal including a beverage from Coca-Cola Malaysia’s portfolio of drinks, including Coke and Dasani Mineral Water.
Rina stated, “We would like to invite all Malaysians to join us in this meaningful initiative and contribute to helping and giving back to the community. After all, giving charity to fulfil the needs of those less privileged is truly meaningful, especially in the month of Ramadan.”
Coca-Cola supports local businesses and small business owners
In addition to the Ramadan CSR campaign with Foodpanda, Coca-Cola Malaysia has joined the Absolut Bazaar X Festival Gaya Raya 2023 (ABXGR23) as an Exclusive Beverage Partner. The event, which will be held at the Malaysian International Trade and Exhibition Centre (MITEC) from April 14 to 17, 2023, is organised by My Events International and Absolut Event & Management.
Coca-Cola is the main sponsor and is supporting local businesses as well as Malaysians preparing for Hari Raya. More than 500 local entrepreneurs and small business owners will offer various promotions for the upcoming Aidilfitri celebration.
Real magic brand philosophy of Coca-Cola
All of these activities are in line with Coca-Cola’s ‘Real Magic’ brand philosophy, which believes that magic is everywhere. It is alive in both small and big moments, shared moments with people we love, and even with our community, whether those connections are made physically or virtually.
“We consider ourselves fortunate to have been given the opportunity to be part of every table and witness the real magic of human connections, especially during the Ramadan month that is the biggest, most festive season in Malaysia where families get together.”
Bernard Chong, Marketing Director of Foodpanda Malaysia, expressed his gratitude, saying, “We are extremely humbled and honoured that Coca-Cola Malaysia believes in our efforts and is joining us to give back to our community.”
Coca-Cola Malaysia’s partnership with Foodpanda Malaysia to provide meals to the underprivileged in Kuala Lumpur during Ramadan is an excellent example of corporate social responsibility. The company’s commitment to helping and giving back to the community aligns with Coca-Cola’s ‘Real Magic’ brand philosophy. This initiative is a meaningful way for Malaysians to join hands and contribute to the community.
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