CJMYPepsi has launched a new campaign, ‘Build Real Connections,’ aimed at encouraging Malaysians to focus on meaningful face-to-face interactions during the upcoming Raya festive season. The initiative urges people to go offline and engage in moments of togetherness, in a bid to create genuine connections with loved ones.
The average Malaysian spends over eight hours daily on the internet, causing them to miss out on precious opportunities to bond with family members during mealtime. Pepsi’s Raya film aims to remind people that real and meaningful connections are vital, encouraging them to focus on connections in real life rather than the online world.
“At Pepsi, we understand the value of sharing meaningful moments with our loved ones, especially during mealtimes,” said Mikey Rosales, PepsiCo Marketing Director.
“That’s why we’ve launched our ‘Build Real Connections’ initiative, designed to encourage everyone to spend quality time and have meaningful connections with loved ones.”
The campaign runs until 7th May 2023, with Pepsi inviting participants to pledge to go offline for a good cause. For every hour offline, Pepsi, in partnership with NGOs Kechara Soup Kitchen Society and The Lost Food Project, will donate a meal care pack to underserved communities. Each pack can provide nourishing sustenance for at least one or up to six weeks to those in need.
“As the festive season of Raya approaches, we know that it’s a cherished time for families to bond, celebrate, and show compassion to those in need,” said Jennifer Lee, PepsiCo Beverage Marketing Lead. “At Pepsi, we’re proud to combine these heartfelt traditions through our ‘Build Real Connections’ campaign.”
Participants can join the campaign by scanning the QR code or heading over to the microsite and clicking ‘Join Now’ to go offline for up to two hours at a time. Accumulating as many offline hours as possible increases the chances of winning prizes, including a trip to Japan and Grabfood vouchers.
The campaign highlights the importance of family bonding and encourages people to create lasting memories over shared meals. It also promotes the spirit of Raya, encouraging people to extend a helping hand to underserved communities while enjoying the warmth of family gatherings.
In conclusion, Pepsi’s ‘Build Real Connections’ campaign aims to remind Malaysians of the importance of going offline and engaging in real-life interactions, particularly during the upcoming Raya festive season. The initiative not only encourages people to create genuine connections with loved ones but also extends a helping hand to those in need.
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