Sulwhasoo to hold its first regional LazMall Super Brand Day

Sulwhasoo, a global luxury beauty brand, announced that it will be holding its first regional LazMall Super Brand Day in collaboration with Lazada, Southeast Asia’s pioneer e-commerce platform. Through this multi-country collaboration with Lazada, Sulwhasoo will invite Southeast Asia customers to experience a world of Korean heritage, art, and beauty, starting from April 24th.

Sulwhasoo which traces its roots back to 1932 has been expanding its global e-commerce business by providing differentiated digital content and shopping experiences. Through its LazMall Super Brand Day with Lazada, Sulwhasoo is set to excite shoppers in the region with first access to exclusive content featuring the brand’s global brand ambassador, Rosé from popular K-pop group Blackpink.

Han-sook Lee, Senior Vice President of Sulwhasoo’s GTM Division, said, “We are delighted to hold Sulwhasoo’s LazMall Super Brand Day with Lazada. This collaboration will enable us to connect with highly discerning beauty customers on this leading platform in Southeast Asia who seek authentic brand experiences. With our unique products formulated with supreme ingredients and ‘shoppertainment’ experiences created with Sulwhasoo’s exclusive brand story content, we aim to engage more customers in this region.”

Sulwhasoo to strengthen its brand presence in the region

Lazada is a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month. By bringing exclusive co-branded experiences to shoppers in Southeast Asia, Sulwhasoo plans to strengthen its brand presence in the region and expand its reach to local customers.

Along with the launch of Sulwhasoo’s 6th generation First Care Activating Serum on LazMall, Lazada shoppers across Singapore, Thailand, Malaysia, Vietnam, and Indonesia can also look forward to be delighted by content inspired by Risogragh art, Livestreams, and exclusive sets with special gifts such as Sulwhasoo-scented candles designed by Korean artist Sim Bo-geun from ceramic brand MUJAGI, as well as towels designed in collaboration with luxury towel brand TWB.

This partnership with Lazada will also see Sulwhasoo bring exclusive offline-to-online workshops for customers in select markets to immerse in a greater appreciation to life and its art form and learn more about iconic Korean skincare routines.

“Since the launch of our LazBeauty channel, we’ve seen a strong influx of buyers turn to Lazada to discover beauty products. Continuing Lazada’s strong track record as Sulwhasoo’s first marketplace partner in the region, we are delighted to deepen collaborations to unlock consumption powers of Southeast Asia and inspire beauty consumers in the region with their newest brand ambassador Rosé and quality K-Beauty products. Scaling our partnership with Sulwhasoo is also a reflection of Lazada’s commitment to consistently support brands to expand their digital footprint and ultimately uplift consumer experiences.”, said Clarissa Chen, Senior Vice President, Regional Strategic Accounts (Health & Beauty), Lazada Group.

Sulwhasoo’s LazMall Super Brand Day will be held in Malaysia on 28 April and available exclusively on Lazada: https://www.lazada.com.my/shop/sulwhasoo.