The Coffee Bean & Tea Leaf, a leading café chain, has recently marked another significant milestone in its 25-year history with the opening of its 150th café in Malaysia. The new café is located in Sierra Fresco, Puchong, and is a testament to the brand’s continuous dedication to bringing authentic flavours to Malaysians across the country.
Commitment to authentic flavours and customer experience
Mohamed Amar Shah, Managing Director of The Coffee Bean & Tea Leaf Malaysia, expressed his gratitude to Malaysians for their continuous support over the years, saying, “Ever since we’ve made Malaysia our home with the first-ever The Coffee Bean & Tea Leaf® café back in 1997, we have continued to uphold our commitment to delivering a unique experience in every cup or on every plate.
In turn, we are grateful to have our passion reciprocated by Malaysians, who continue to support us in making our cafés a space of community.”
The 2,800-square feet café at Sierra Fresco features a modern interior design that takes on an open space concept, with arches featured prominently in its architecture. Southern Californian motifs pay tribute to the brand’s roots, while the café’s sunshine-like lighting creates a warm and inviting ambience.
The new café also features a large seating area, including a community table for eight, that can accommodate up to 110 customers and visitors.
The Coffee Bean & Tea Leaf innovation and exploration
The Coffee Bean & Tea Leaf Malaysia has seen exponential growth and expansion over the course of its journey in Malaysia, with 140 cafés operating across the country as of 2022. Anchoring this achievement has been a continuous commitment to innovation and a penchant for exploration.
Fiona Rodrigues, Head of Marketing and Innovation, shared, “Drawing inspiration from diverse cuisines from across the world, we as a brand are passionate about innovation.
We explore and strive to create recipes that would delight the Malaysian palate while staying true to the flavours’ origins. Looking back, it has always been a shared exploration between us and our customers, and we always cherish the opportunity to bring more authentic flavours of the world to their tables.”
Explore the Heart of Raya at The Coffee Bean & Tea Leaf
As The Coffee Bean & Tea Leaf Malaysia celebrates the opening of its 150th café, the brand is also welcoming Malaysians to Explore the Heart of Raya with its seasonal beverages and menu offerings.
The latest offerings centre around the Ramadan and Raya seasons and include the Vanilla Cardamom Cold Brew Coffee, Cardamom Oat Milk Macchiato, Mangoes & Cream Ice Blended®, and Mangoes & Cream Cold Brew Tea. These beverages are infused with aromatic cardamom, adding a depth of flavour that does not overpower the senses.
The seasonal Ramadan and Raya menu also features the locally-inspired The Straits and Pine-lemon Sugee cakes, while other delectable dessert selections are the Midnight Chocolate cake, Mangoes & Cheese Tart, and Cinnamon Raisin Swirl. Alongside this, Middle-Eastern-inspired flavours are available with Fattoush Salad, Hummus with Tortilla Chips, Chicken Shawarma, and Baklava Delight.
The Coffee Bean & Tea Leaf Malaysia has come a long way since its first café opened in 1997. The opening of its 150th café in Sierra Fresco, Puchong, is a testament to the brand’s dedication to providing authentic flavours and unique experiences to Malaysians across the country. The brand’s commitment to innovation, exploration, and authenticity has enabled it to remain a favourite among coffee and tea lovers in Malaysia.