CJMY
Capital A Berhad, the parent company of AirAsia, has announced the launch of a new entity called “airasia brand co.” (abc.) that will focus on expanding the reach and impact of the AirAsia brand worldwide.
The new company will be headed by Rudy Khaw, a seasoned brand expert with over 16 years of experience in brand management, who has served as the Chief Brand Officer of AirAsia and airasia Superapp.
Expanding the AirAsia brand
AirAsia has been a symbol of value, quality, and connection for more than 22 years. The airline has grown from a little-known brand in Malaysia to an Asean and now a global brand seen all over the world.
The launch of abc. marks a significant milestone for the airline, which has always taken pride in its brand, built by its Allstars. The new company will take ownership of AirAsia’s Intellectual Property (IP) portfolio, including all brands and marks across the Capital A Group, to explore new and exciting ways to connect with people and expand the airline’s brand influence across diverse industries.
Rudy Khaw as airasia brand co. CEO
Rudy Khaw will lead the new company as CEO, leveraging his expertise in brand management and proven ability to drive growth. Under his leadership, AirAsia has successfully led several strategic branding initiatives that resulted in significant revenue growth.
Rudy Khaw said, “Through abc., we will explore new and exciting ways to connect with people and take our brand to even greater heights.”Tony Fernandes as Chairman
Tony Fernandes, CEO of Capital A, will serve as Chairman of abc. He said, “By diversifying into licensing, merchandising, and content creation, we will set new benchmarks in brand development and extend our brand’s relevance and create meaningful experiences beyond transactions for millions of AirAsia fans worldwide.”
The primary areas of development for abc. will be strategic brand licensing, brand collaboration, and merchandising opportunities in the travel-related and lifestyle sectors, as well as content creation.
Through expanding the brand influence across diverse industries, abc. aims to unlock the true potential of the AirAsia brand. The new company will also allow the brand to amplify its exposure, reach wider audiences, and add tremendous value to the AirAsia ecosystem.
With Rudy Khaw’s expertise in brand management and Tony Fernandes’ vision, abc. is poised to set new benchmarks in brand development and extend the AirAsia brand’s relevance beyond aviation.
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