CJMY
Sarawak, the enchanting destination in Malaysian Borneo, has launched an exciting campaign for travel and lifestyle getaways. The Global Sia Sitok Vacations campaign offers MYR900,000 worth of redeemable vouchers and will run until mid-July.
With the support of 51 merchants offering 147 packages, this campaign provides a fantastic opportunity for travellers to explore Sarawak’s treasures through the EnjoySarawak App.
Easy redemption and comprehensive guide
Travellers from West Malaysia, Sabah, and international locations can download the EnjoySarawak App, available on Android and iOS platforms, to access MYR100 e-Vouchers.
The app serves as a comprehensive guide, providing information on Sarawak’s attractions, accommodations, restaurants, tour operators, healthcare facilities, and spa and wellness operators. With the app, visitors can effortlessly plan their trip and make the most of their Sarawak experience.
In addition to exploring the wonders of Sarawak, visitors can seize the opportunity to attend the highly anticipated 26th edition of the Rainforest World Music Festival, taking place at Sarawak Cultural Village from 23 to 25 June 2023.
This internationally renowned festival showcases an array of outstanding performances by both local and international artists, including the Gipsy Kings featuring Tonino Baliardo and Big Mountain. By grabbing travel vouchers, music enthusiasts can indulge in a captivating musical journey while enjoying the beauty of Sarawak.
Expanding the Sia Sitok Sarawak campaign
The Global Sia Sitok Vacations campaign is an expansion of the successful “Sia Sitok Sarawak” intra- and inter-state travel campaign introduced in 2020. “Sia Sitok” translates to “Here and There” in the local Sarawak dialect.
Spearheaded by the Sarawak Tourism Board in collaboration with the Malaysian Association of Hotels, this campaign aims to showcase the best that the region has to offer to international visitors.
CEO of Sarawak Tourism Board, Sharzede Datu Haji Salleh Askor, expressed her excitement about the campaign, stating, “We are thrilled to launch the Global Sia Sitok Vacations and welcome the world through our popular homegrown travel campaign to highlight the best of what this region has to offer for international visitors.
With Malaysia on the path of recovery since the pandemic, we are confident that this campaign will attract more visitors during the period, contributing to our effort to target 3 million visitors to Sarawak for 2023.”
Unlock the beauty of Sarawak
The Global Sia Sitok Vacations campaign not only benefits travellers but also presents an opportunity for participating tourism businesses in Sarawak. By using a single voucher per transaction, tourism businesses can drive conversion in arrivals and boost growth in both medium and long-haul markets, ensuring continuous presence and visibility.
Don’t miss out on this incredible opportunity to explore Sarawak’s natural wonders, cultural richness, and thrilling adventures. Download the EnjoySarawak App now and redeem your MYR100 e-Voucher to unlock a world of amazing tourism products and services.
For more information, visit the Sarawak Tourism Board’s website at www.sarawaktourism.com. Start planning your unforgettable Sarawak getaway today!
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