CJMY
GAC Motor and WTCA have announced a CKD project to expand their presence in the Malaysian market. The investment of over RM 60 million will be used to upgrade production lines and facilities to assemble GAC vehicles in Malaysia.
The project will begin with the All New GS3 EMZOOM, which will roll off production lines as the first locally assembled GAC Motor model in April 2024. This move is part of GAC Motor and WTCA’s long-term strategy to support and deepen their engagement in the Malaysian market.
GAC Motor and WTCA’s CKD project
With an investment of over RM 60 million, the project is aimed at expanding and deepening its engagement in the Malaysian market and will upgrade production lines and facilities to assemble GAC vehicles in Malaysia.
The All New GS3 EMZOOM will be the first locally assembled GAC Motor model to roll off production lines in April 2024. This move is part of GAC Motor and WTCA’s long-term strategy to support and expand their presence in the Malaysian market.
Malaysia is an essential country for GAC Motor’s strategic layout in the ASEAN market. In December 2021, Malaysia became the first country to launch the GS3, the first right-hand drive model from GAC Motor.
Over the next five years, GAC Motor plans to complete its product matrix of right-hand drive models in the country to meet the growing demands of Malaysian consumers with the support of WTCA.
The auto brand also plans to open its first Malaysia flagship store in the third quarter of 2023. The successful launch of the CKD project will be an important milestone in GAC Motor’s internationalization process.
Car rental solutions
The CKD project was not the only announcement GAC Motor and WTCA made. The day also saw WTCA handing over 25 units of GS3 models to Mayflower Car Rental for the latter’s All-New Adventure GAC Motor GS3 Program.
This competitive car leasing program aims to provide diverse, convenient, and reliable solutions for both locals and visitors. The fleet is the first batch from an order of 50 GS3 vehicles delivered to Mayflower Car Rental.
“We are committed to bringing the best and most competitive products to Malaysians and to establishing GAC Motor Malaysia as a prominent player in the automotive industry,” said Tan Keng Meng, CEO of Warisan TC Holdings Berhad, the parent company of WTCA.
