CJMY
AirAsia, the leading low-cost airline in Asia, is set to enhance its presence in the region with a new route from Penang to Hong Kong, starting on 10th August 2023.
This latest addition marks the airline’s seventh direct international route from Penang and is expected to further boost inbound tourism to the state, contributing to its thriving tourism industry.
With three weekly flights, AirAsia’s total weekly flights from Penang will reach an impressive 217, covering both domestic and international destinations.
AirAsia boosting tourism and economic growth
The announcement of the new route was made by key officials including Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy (PETACE); Ooi Chok Yan, CEO of Penang Global Tourism (PGT); and Kenneth Tan, Director of Government Relations (Northern Region) at AirAsia.
Yeoh Soon Hin expressed confidence that the addition of three weekly flights from Hong Kong will reinforce Penang’s status as a top tourist destination in Malaysia and contribute significantly to the island’s overall appeal.
He also highlighted the strategic advantage of connecting with China’s Greater Bay Area (GBA), a government initiative aimed at integrating rapidly developing regions into an economic and business hub. The connectivity with GBA presents an opportunity for Penang to achieve higher tourism and economic growth.
Collaboration for tourism success
The Penang State Government believes that collaborative efforts with industry players like AirAsia are key to harnessing the full potential of the local tourism industry.
By forging strong partnerships with the private sector, implementing innovative marketing strategies, and investing in infrastructure development, the state aims to boost visitor arrivals, extend their length of stay, and enhance their overall travel experience.
The government is committed to working closely with AirAsia to support the tourism industry and stimulate air travel to Penang, known as the Pearl of the Orient.
Riad Asmat, AirAsia Malaysia CEO, expressed excitement about reconnecting Penang and Hong Kong, as the airline had previously launched this route in 2009 when Penang was established as a hub. AirAsia is proud to be the only low-cost carrier providing direct connectivity between the two islands, offering greater accessibility and value to its guests.
With the largest international connectivity from Penang and a 40% market share, AirAsia’s expansion strengthens its foothold beyond ASEAN and reaffirms its commitment to fostering economic growth through tourism. The airline anticipates a positive response from both leisure and business travellers for this historical route.
To celebrate the route announcement, AirAsia is offering incredible promotional fares starting from RM299 all-in* one-way, available for booking from today. Travellers can explore the iconic city of Hong Kong at an affordable price, with the travel period from 10th August 2023 to 26th October 2024. Bookings can be made through the airasia Superapp or the airline’s website.
With its extensive network and commitment to connectivity, AirAsia Group continues to play a crucial role in providing convenient and affordable travel options for passengers, contributing to the growth of tourism and the economy in Penang and beyond.
*All-in one-way fare includes airport taxes, MAVCOM fees, fuel surcharges and other applicable fees. Other terms and conditions apply.
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