CJMY
Freeport A’Famosa Outlet proudly presents an unprecedented retail concept with the unveiling of Coach Airways, a one-of-a-kind shopping experience set within a transformed 1981 Boeing 747-230B aircraft.
This ambitious project, initiated in April 2021, has culminated in the successful acquisition, transfer, assembly, and completion of the Boeing 747, which now stands as the world’s first Coach outlet inside an aircraft.
The Boeing 747, with its impressive dimensions of 231 feet 10 inches in length and 195 feet 8 inches in wingspan, was once renowned as the largest civilian aircraft in the world during the late 1960s, and now serves as a unique symbol of luxury and prestige at Freeport A’Famosa Outlet.
Coach Airways: A fusion of luxury and shopping
Melaka Chief Minister Datuk Seri Ab Rauf Bin Yusoh expressed his excitement about the addition of Coach Airways to the heart of Melaka, emphasizing its significance in enhancing the state’s tourism offerings. The launch of Coach Airways aligns with the objectives of Visit Melaka 2024, aiming to attract a targeted number of visitors.
Beyond being a shopping destination, this establishment represents a symbol of luxury and prestige, enriching the experience for all Malaysians, particularly the people of Melaka.
Director of Freeport A’Famosa Outlet, Datuk Julian Lau, highlighted the continuous commitment to innovation in providing unique experiences for visitors. Coach Airways adds another layer of excitement to the outlet, offering Malaysians and tourists a fun and immersive shopping adventure where they can explore the cockpit, passenger cabins, and lounge areas while browsing the exclusive collections from Coach.
The Boeing 747, affectionately known as The Queen of the Sky, now reigns as the Queen of Retail, combining aviation history with a shopping extravaganza. The spacious layout of the plane creates a comfortable and memorable shopping environment reminiscent of the golden age of air travel, where luxury and elegance took centre stage.
Customers are welcomed with an entry pass resembling an air ticket, enhancing the air travel experience from the moment they step onto the air bridge. They can then explore the plane’s interior and retail cabins, immersing themselves in a curated selection of ready-to-wear fashion, bags, and travel accessories inspired by the expressive approach to the fashion of the next generation.
Recognition and unique experience at Freeport A’Famosa
Campbell O’Shea, General Manager of Tapestry Southeast Asia & Oceania, expressed his enthusiasm for the opening of Coach Airways as it marks not only the launch of an innovative retail concept but also a momentous occasion for Coach in pushing the boundaries of innovation and creating an interactive space for customers to explore.
The collaboration with Freeport A’Famosa Outlet, a popular shopping destination in Melaka, brings this experiential retail pop-up to customers.
Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, commended the management team of Freeport A’Famosa Outlet for achieving recognition from the Malaysia Book of Records for the “First Retail Concept Store in an Airplane.” This accomplishment adds to the already impressive accolades of the state of Melaka, inspiring Malaysians to excel and surpass world standards.
In addition, Freeport A’Famosa Outlet received the “Unique Retail Experience” award for 2023 from the Malaysian Association of Theme Parks & Family Attractions (MATFA). This prestigious recognition further solidifies Freeport A’Famosa Outlet’s reputation as a must-visit destination, where fashion, history, and innovation converge to provide an unforgettable retail experience.
Coach Airways at Freeport A’Famosa Outlet promises guests a distinctive and value-added shopping experience, attracting a wider customer base and driving sales. Alongside the retail space, the transformed aircraft features a welcoming area, an immersive gallery, and a contemporary café, providing a relaxing space for guests to indulge in refreshments while enjoying the unique ambience.
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