CJMY
In a momentous event, Team Universiti Putra Malaysia has been hailed as the grand champion of the eMOBIQ® Challenge 2023, the largest no-coding app development competition ever held in Malaysia.
Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development (MECD), praised the team’s exceptional performance in providing innovative solutions to real-life problems through their mobile application called “FinCare.”
The competition not only demonstrates the power of no-code rapid mobile app development (RMAD) but also highlights the potential of digital transformation in strengthening Malaysia’s entrepreneurial ecosystem.
eMOBIQ® revolutionizes digital transformation for SMEs
To bridge the digital divide faced by small and medium-sized enterprises (SMEs) in Malaysia, Wilstech Sdn. Bhd., a homegrown IT solutions provider, launched eMOBIQ® and the eMOBIQ® Challenge 2023.
The platform aims to empower Malaysians to adopt cost-effective and innovative digital solutions, even without prior coding experience. With the rise of e-commerce and the digital economy, digital transformation presents new opportunities for entrepreneurs to expand their markets and contribute to Malaysia’s economic growth.
Ewon expressed his support for initiatives like eMOBIQ® and emphasized the importance of advancing through innovation to fulfil Malaysia’s digital economy agenda.
The Success of Team Universiti Putra Malaysia
Among 127 teams from 24 local universities, Team Universiti Putra Malaysia emerged as the standout winner of the eMOBIQ® Challenge 2023. Their mobile application, “FinCare,” tackles the crucial issues of financial literacy and management for children.
Recognizing the financial knowledge gap and the popularity of e-wallets in Malaysia, the team developed FinCare to allow parents to monitor their children’s expenses, set spending limits, and provide interactive financial education.
As the competition’s champion, Team Universiti Putra Malaysia will collaborate with the RMAD platform to enhance FinCare with gamification elements and engaging financial education content.
The competition’s success was made possible through the collaboration of various ministries, organizations, and associations, highlighting the importance of collective efforts in driving innovation and growth in Malaysia’s entrepreneurial ecosystem.
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