Curve presents K Lifestyle Festival with K Plus

The Curve, in collaboration with K Plus Food Market, is set to showcase the highly anticipated K Lifestyle Festival, offering a spectacular celebration of Korean culture.

The festival kicked off on a successful note at the Centre Court, captivating the hearts of K-pop fans, dancers, and visitors from all walks of life.

From June 23 to July 2, 2023, the Curve will transform into a mesmerizing lifestyle hub, immersing shoppers in a whirlwind journey of K-pop, K-food, and K-culture.

A captivating celebration of K Lifestyle

The K Lifestyle Festival at the Curve promises to provide immersive and exhilarating experiences for visitors. The festival aims to showcase the vibrant K Lifestyle, including the latest trends in Korean fashion, lifestyle products, and tantalizing flavours of Korean street food.

K Plus Food Market, in collaboration with the festival, introduces new Korean brands, expanding the variety of products available to customers. This partnership between K-Plus, Kotra, and the K Lifestyle Festival strengthens the presence of Korean brands in the Malaysian market and enhances the distribution network for Small and Medium Enterprises (SMEs).

The festival commenced with esteemed VIPs, including Datuk Lee Jinbok, Tourism and Culture Ambassador, and Lee Sung Gi, Director General of Kotra, gracing the event. The enthusiastic response from Malaysians and the festival’s success signify the deep appreciation Malaysians have for Korean culture.

The K Lifestyle Festival serves as a testament to the ever-growing popularity of K-pop and the vibrant K Lifestyle in Malaysia.

K-Pop dance competition and immersive experiences

The K-Pop Dance Competition takes centre stage at the K Lifestyle Festival, captivating K-pop enthusiasts and showcasing the jaw-dropping talents of 23 dance groups.

The competition started with gripping semi-finals at the Curve, setting the stage ablaze with mind-blowing performances. The grand finale, scheduled for July 1, promises an unparalleled display of passion, skill, and showmanship from the top groups.

Esteemed judges from both Korea and Malaysia, including Jee Yoon Sung, the CEO of HAERA INC., renowned for his outstanding contributions to cultural performances, guided the competitors through this exhilarating journey. The presence of these judges adds an extra layer of expertise and elevates the competition to new heights.

In addition to the K-Pop Dance Contest, the K Lifestyle Festival offers a myriad of booths and activities, creating a truly immersive experience for visitors.

Attendees can explore the latest trends in Korean fashion and lifestyle products at the K Plus booth and indulge in mouthwatering Korean street food. Korean traditional games provide laughter and friendly competition, uniting people of all ages in the spirit of celebration.

The K Lifestyle Festival at the Curve promises an unforgettable experience for attendees, celebrating Korean culture in all its vibrancy. The festival showcases the Curve’s commitment to creating engaging experiences for shoppers and solidifies its position as a destination for K-pop enthusiasts.

By tapping into the global K-pop sensation, the festival brings together diverse audiences united by their love for the Korean Lifestyle.

The festival will culminate in a grand closing ceremony, where the winners of the K-Pop Dance Competition will be announced and awarded their well-deserved prizes. Attendees will also have the opportunity to participate in a thrilling lucky draw. Stay tuned for more captivating events that will transport you deeper into the heart of K-pop and the enchanting world of K Lifestyle.

For more information about the Curve and the K Lifestyle Festival, visit their website and follow their social media accounts on Facebook and Instagram.