Syarikat Takaful Malaysia Keluarga Berhad (Takaful Malaysia), demonstrated its commitment to corporate social responsibility (CSR) by donating household appliances to 64 Asnaf students of Sekolah Kebangsaan Saujana Utama. The initiative aims to improve the quality of life for underprivileged and eligible Asnaf students and their families.
Siti Hajar Rizlan, Group Chief Marketing Officer of Takaful Malaysia, emphasized the company’s responsibility to support the underprivileged and needy within the community. “Donating household appliances to the Asnaf students or the tithe recipients and their families is a program we initiated to provide basic home appliances to those most affected and deserving.”
The company allocated a portion of its zakat to purchase selected household appliances such as rice cookers, stand fans, and stoves for the Asnaf students and their families, aiming to provide convenience and facilitate their daily tasks.
The handover ceremony took place in Sungai Buloh, where Siti Hajar Rizlan, along with Zazaluma Harun, Principal of Sekolah Kebangsaan Saujana Utama, and representatives from Persatuan Ibu Bapa dan Guru (PIBG) and Persatuan Ibu Bapa Komuniti Swasta (PIBKS), were present to mark the occasion.
Commitment to corporate philanthropy
Siti Hajar Rizlan highlighted the significance of this CSR program as a noble initiative to provide comprehensive social assistance for the betterment of Asnaf students and their families. believes that engaging in CSR activities allows them to connect with underserved communities and reflects their corporate philosophy of improving lives and contributing to a caring society. The company’s goal is to enhance living standards and the overall quality of life for communities while delivering value to stakeholders.
“As a responsible corporate citizen, Takaful Malaysia is always at the forefront of cultivating goodwill, and we will continue supporting noble initiatives that benefit the community” concluded Siti Hajar Rizlan.
The donation of household appliances by Takaful Malaysia has been warmly received by the Asnaf students and their families, who express their gratitude for the company’s generosity. The appliances will undoubtedly have a positive impact on their daily lives, making everyday tasks more convenient and comfortable.
This initiative not only showcases Takaful Malaysia’s commitment to giving back to the community but also serves as an inspiration for other organizations to undertake similar philanthropic endeavors in improving the lives of those less fortunate.