CJMY
MAGGI pays homage to the beloved Malaysian dish, Laksa, with the launch of its latest product innovation, MAGGI Mi Goreng Laksa Warisan.
The unveiling took place at The Agam, a vintage-themed mansion in Kuala Lumpur, where Juan Aranols, CEO of Nestlé (Malaysia) Berhad, emphasized the brand’s commitment to celebrating Malaysia’s culinary heritage.
This new offering promises an authentic taste and distinctive aroma that captures the essence of Laksa.
Laksa – A culinary icon rooted in heritage
Laksa holds a special place in Malaysian cooking tradition, known for its nostalgic aroma, rich taste, and diverse variations.
Professor Dr Shahrim Karim, a prominent figure in Malaysian heritage food and culture, highlighted Laksa’s origins in the Peranakan community, blending Chinese, Malaysian, and Indonesian influences.
From the popular Curry Laksa to regional specialities like Assam Laksa, Sarawak Laksa, Nyonya Laksa, and Johor Laksa, Laksa has evolved into a culinary delight that transcends cultures and regions.
The key to a perfect Laksa lies in the balance of vibrant flavours and the art of achieving the “pecah minyak” stage during the cooking process.
MAGGI Mi Goreng Laksa Warisan – A creative twist on tradition
With the growing trend of preparing Laksa in the “Goreng” (fried) style, MAGGI introduces the All-New MAGGI Mi Goreng Laksa Warisan.
Ivy Tan, Business Executive Officer of MAGGI, explained that this modern-day twist to Laksa combines the traditional flavours with a creative twist.
The new creation carefully blends aromatic ingredients such as bunga kantan, daun kesum, and galangal, along with fresh ingredients like onions, kaffir lime leaves, lemongrass, garlic, and ginger.
These ingredients are slowly cooked into a paste until the “pecah minyak” stage, ensuring the distinctive flavour of Laksa while preserving its authentic recipe.
MAGGI aims to make enjoying a delicious Laksa Goreng possible anytime and anywhere, staying true to its commitment to delivering true Malaysian flavours.
MAGGI continues to fulfil its brand promise of helping Malaysians Cook the Difference by offering high-quality food choices.
The MAGGI Mi Goreng Laksa Warisan noodles are made with 100% Australian wheat, providing a good source of protein and carbohydrates. From sourcing top-quality ingredients to rigorous quality control, MAGGI ensures that consumers receive the best from its kitchen.
For more information about the MAGGI® Mi Goreng Laksa Warisan, please visit https://www.maggi.my/en/maggi-happenings/maggi-mi-goreng-laksa-warisan/
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