Final-year students majoring in Public Relations from the Faculty of Communication and Media Studies (FKPM), Universiti Teknologi MARA (UiTM) Shah Alam, also known as PRisme Agency, are gearing up to host the highly-anticipated “Pasar Loka Klasik” program. This Corporate Social Responsibility (CSR) and entrepreneurship initiative aims to raise funds for Tahfiz children from Ma’ahad Tahfiz Teduhan Kasih (MTTK) in Sungai Buloh, Selangor. The event is scheduled to take place on Sunday, the 9th of July 2023, at Dewan Mawar Qaseh and Dataran Mawar, located within the UiTM Shah Alam campus.
Led by Hazwien Aifa Hisham, a final-year student, and guided by their lecturer, Mr. Abuzar Abdul Halim, the PRisme Agency has designed a vintage-themed program to engage the community in supporting a noble cause. Besides raising funds, “Pasar Loka Klasik” aims to foster awareness and concern among UiTM Shah Alam students about corporate social responsibility, with the hope of inspiring them to continue participating in charitable endeavors and promoting Malaysia’s rich cultural heritage.
Mr. Abuzar Abdul Halim, the program’s advisor, expressed his enthusiasm, stating, “Pasar Loka Klasik not only serves as a fundraising platform but also aims to instill a sense of responsibility and empathy among our students. We hope this program will inspire them to contribute to charitable causes and showcase the cultural heritage of our country.”
A vibrant showcase of antiques, creativity, and cultural heritage
The program provides an excellent opportunity for small business owners to showcase their products and evoke a sense of nostalgia for antiques while nurturing an appreciation for traditional Malaysian culture among UiTM Shah Alam students. The organizers encourage participation from all parties to support this initiative by making donations and attending the event.
“Pasar Loka Klasik” promises a captivating experience for all visitors, offering a wide range of exciting activities. Attendees can expect a mesmerizing Vespa show, Projek Anak Jantan, an elegant Projek Anak Gadis, a photo booth that evokes sweet memories, batik coloring to unleash creativity, traditional games that ignite competitive spirit, and musical performances that transport everyone back in time.
PRisme Agency extends an open invitation to the public and encourages their support for the “Pasar Loka Klasik” program. Every donation and presence at the event will have a positive impact on the lives of the Tahfiz children, reflecting the spirit of togetherness and giving.
This event promises to be a memorable experience, where the community comes together to support a worthy cause while celebrating Malaysia’s vibrant cultural heritage. For further inquiries, please contact Alia Nur Armisha at +601162126971 or email [email protected].