FE MIRF 2023: Franchise Expo opens new opportunities

The highly anticipated Franchise Expo Malaysia International Retail and Franchise 2023 (FE MIRF 2023) officially commenced with a grand opening ceremony.

The event was graced by Datuk Seri Salahuddin Bin Ayub, Minister of Domestic Trade and Costs of Living (KPDN), who witnessed the exhibition’s objective of attracting RM120 million in investments for local retailers and franchisors.

Formerly known as the Malaysia International Retail and Franchise (MIRF) exhibition, FE MIRF 2023 marks a significant milestone for the Malaysia Retail Chain Association (MRCA) as they elevate the retail and franchise industry and entice investors from across the globe.

Showcasing global brands and local innovations

FE MIRF 2023 presents an impressive showcase of nearly 400 booths and over 200 exhibitors.

With an estimated attendance of more than 15,000 visitors, including prospective investors, business owners, and customers, the exhibition serves as a catalyst for increased business activities, exhibitor transactions, and sales.

The event has witnessed substantial growth in participation from foreign investors and retailers, hailing from Taiwan, Korea, Singapore, the USA, the UK, Vietnam, India, and Australia.

FE MIRF 2023 provides a platform for local franchisees and investors to explore international franchises through side-by-side comparisons, facilitating the introduction of renowned brands to the Malaysian market.

Domestic exhibitors take centre stage, presenting innovative franchise concepts tailored to the unique preferences and needs of the Malaysian market.

These offerings provide exciting investment opportunities for local brands to expand and flourish. FE MIRF 2023 serves as a strategic platform for these exhibitors to attract investments and fuel the growth of their franchises.

Collaboration for sustainable growth

In a remarkable collaboration, the F&B Pillar of MRCA has signed a Memorandum of Understanding (MOU) with TAZTE by ZCITY, a comprehensive F&B digital platform and automated business solution.

This milestone MOU represents a strong commitment from both MRCA and TAZTE by ZCITY to foster innovation, competitiveness, and sustainability within the F&B industry. Together, they aim to create a dynamic ecosystem that benefits businesses, consumers, and the overall economy. This collaboration aligns with MRCA’s ambitious goal of securing RM120 million in investments, driving growth and development in the franchise sector.

During the opening ceremony, Datuk Seri Salahuddin bin Ayub emphasized Malaysia’s position as a gateway for international organizations looking to establish a foothold in Southeast Asia.

He highlighted the importance of the distributive trade sectors, including retail, direct selling, chain stores, franchising, and e-commerce, in contributing to the country’s services sector.

Geographically central in the ASEAN region, Malaysia is well-positioned to expand its reach and connect with neighbouring countries. MIRF serves as a vital platform for businesses to foster connections and contribute to Malaysia’s economic growth.

FE MIRF 2023: Facilitating partnerships and networking

FE MIRF 2023 goes beyond a traditional exhibition, providing comprehensive business matching services to enhance investment prospects. Through careful analysis of investor profiles and exhibitor offerings, tailored meetings are arranged to connect partners who share mutual interests in their respective sectors.

This personalized approach ensures focused investment discussions aligned with the specific preferences of investors, boosting the likelihood of successful partnerships and commitments.

The exhibition also features on-ground engagement initiatives, offering visitors a conducive environment to establish direct interactions, build relationships, and explore potential collaborations.

Networking sessions, one-on-one meetings, and interactive workshops create an atmosphere conducive to productive exchanges, enabling franchisors to showcase their offerings and investors to express their interests.

Supported by the government and strategic partners, FE MIRF 2023 plays a crucial role in revitalizing Malaysia’s economy by fostering the development and growth of the franchise sector.

FE MIRF 2023 marks the culmination of meticulous planning, dedication, and collaboration among industry leaders and entrepreneurs who share a common vision of growth and prosperity in the franchising and retail sectors.

As Southeast Asia’s leading retail and franchise expo, FE MIRF 2023 provides unparalleled investment opportunities, a platform for emerging brands, valuable knowledge sharing, extensive networking opportunities, and industry recognition.

With the support of MRCA’s corporate patrons and esteemed partners, the exhibition is set to catalyze economic development, entrepreneurship, and knowledge exchange.