Trip.com unveils AI-driven travel empowerment

Trip.com Group, a prominent travel service provider, has announced the launch of advanced services leveraging AI-led capabilities and knowledge.

James Liang, Co-founder and Executive Chairman of the Board of Trip.com Group, emphasized the importance of technological advancements in enhancing the travel process and overall experience during the company’s AI-driven strategy press conference.

AI-enhanced curated lists for seamless booking

To ensure a hassle-free booking experience for its users, Trip.com Group has introduced a range of AI-enhanced curated lists. These lists, including “Trip.Trends,” “Trip.Best,” and “Trip.Deals,” offer real-time information on travel trends, prices, and top-ranked hotels, flights, and attractions.

“Trip.Best” caters to global travellers, enabling them to select the best experiences a destination has to offer. It curates flights, hotels, attractions, as well as lifestyle choices like restaurants, nightlife, bars, and shows. The list is curated using an algorithm that examines various travel products on Trip.com, with only the top 1% of products featured.

“Trip.Deals” targets budget-conscious users seeking the best deals on flights, accommodation, and travel destinations. The list is curated based on factors such as historical and projected price changes, along with current travel expenses.

“Trip.Trends” tracks the most popular travel topics and events in different markets based on user searches across Trip.com, mainstream online search engines, and social media. This feature provides up-to-date information on exciting activities and events worldwide and in users’ local areas.

Empowering travellers through AI-led capabilities

Bo Sun, CMO of Trip.com Group, highlighted the strong recovery in travel across various markets and expressed delight in launching these curated lists, which empower customers to plan and book their perfect trips based on their requirements and preferences.

These curated lists form part of Trip.com Group’s content marketing strategy, aimed at driving consumer awareness and providing relevant information to secure the best travel deals. During the pandemic, Trip.com Group expanded its content offerings, introducing features such as Trip Moments, livestreaming, and Star Hub, an enhanced marketing tool for suppliers.

In 2022, the number of influencers on Trip.com Group’s content platforms increased by 47% year-over-year, while user-generated content rose by 33% compared to the previous year. The average number of content viewed per user also continued to rise.

Jane Sun, CEO of Trip.com Group, reiterated the company’s commitment to prioritizing customers and empowering them to make informed decisions. She emphasized Trip.com Group’s ongoing focus on harnessing technology to enhance user experiences and unlock new value for customers.

Trip.com Group’s introduction of AI-led capabilities and curated lists demonstrates its dedication to providing seamless and empowering travel experiences. By leveraging AI-driven services, travellers can access real-time information, make informed decisions, and secure the best deals on flights, accommodation, and attractions.

As Trip.com Group expands its content offerings and embraces technological advancements, it reinforces its commitment to customer-centricity and ensuring that users have the tools and knowledge necessary to plan and book their ideal trips. With the integration of AI-led capabilities, Trip.com Group continues to be at the forefront of the travel industry, driving innovation and enhancing user experiences for travellers worldwide.