AdminThe Swiss-engineered footwear brand, MBT Shoes, has officially inaugurated its first brand store in Malaysia, aptly named “The Masai Experience.” The grand opening took place at Sunway Velocity Mall, offering a host of exciting launch day exclusives and giveaways to the first 100 customers. With this landmark event, MBT Shoes is introducing its revolutionary footwear technology to Malaysians, aiming to cater to the rising demand for comfortable yet health-focused shoes.
To celebrate the opening, the first 100 customers were treated to exclusive merchandise giveaways and cash vouchers. Additionally, visitors have the opportunity to enter a contest to win a free pair of MBT Shoes between August 3 and 6, adding to the buzz surrounding this momentous occasion.
MBT Shoes’ expansion into Malaysia marks its entry into Southeast Asia since its successful launch in Singapore in 2012. This move signifies the brand’s commitment to addressing the increasing demand for footwear that combines foot health with active lifestyles. The company envisions establishing 250 MBT stores across Asia within the next five years.
Philippe Le Bretton, Group CEO of MBT Shoes, expressed his enthusiasm for this new chapter, stating, “It’s not just about putting something between your foot and the ground—there’s a whole world of relief when you choose footwear made to withstand what you go through. It’s just as much about your overall well-being as it is about comfort, and we’re immensely proud to have a product that effectively covers those bases.”
Addressing foot health challenges
According to statistics, a significant 75 percent of Malaysians are likely to experience foot problems at some point in their lives, and foot issues like pain and stiffness affect one out of every five individuals. This problem seems to be escalating among the younger generation. For those in occupations involving prolonged standing, the risks of chronic back pain and musculoskeletal disorders are considerably heightened.
MBT Shoes presents a groundbreaking solution through its innovative technology that stimulates muscles in the feet, legs, and core, emulating the natural walking pattern of Kenya’s Masai tribe. The brand’s patented curved-sole technology not only enhances posture and reduces joint pain but also activates muscles throughout the body. More than 70 independent global studies have confirmed the manifold benefits of curved-sole footwear, encompassing improved balance and posture, heightened muscle activation, reduced lower back pain, and accelerated recovery. Notably, MBT is classified as a class-one medical device in Europe, and the majority of its products hold accreditation from the American Podiatric Medical Association, underscoring the brand’s dedication to promoting a wholesome lifestyle.
Discover MBT’s diverse shoe models
MBT Shoes at Sunway Velocity Mall presents a diverse collection of shoe models tailored for various activities:
- Huracan: Designed for runners, the Huracan offers maximum protection and encourages a smoother running motion, leading to improved efficiency and reduced fatigue.
- Modena: Active walkers can find a companion in the Modena shoes, equipped with a low rock sole and breathable upper material for comfort and support during every step.
- Recovery Sandal: Crafted with an MBT ANATOMICAL footbed that promotes natural alignment and supports arches, these shoes are ideal for individuals seeking comfort during casual walks.
The grand opening of “The Masai Experience” at Lot 1-30, Sunway Velocity Mall, is an opportunity for Malaysians to explore the transformative benefits of MBT Shoes and embrace a healthier lifestyle through their footwear choices.
CJMY
