CJMY
Daia, a renowned brand in the laundry and homecare domain, recently organised its inaugural fun run event titled “Go Aktif dengan Daia.” The event was crafted to foster a sense of unity among families through a day of entertainment, enjoyment, and closeness.
The presence of Daia’s brand ambassador, Lisa Surihani, added charm to the occasion, as she highlighted the significance of an active way of life and family bonding.
Lisa also spotlighted Daia’s groundbreaking product, the Daia Hijab All Day Freshness, designed to offer enduring freshness even during energetic activities.
A festive gathering for active lifestyles
Drawing over 3300 participants, the ‘Go Aktif dengan Daia’ event provided attendees with a chance to partake in various activities that promoted physical engagement within families.
The core focus of the event was on Daia Hijab All Day Freshness—an innovative solution tailored for hijab users and their families. This unique product is an all-encompassing answer to laundry needs, serving both hijabs and the entire family’s clothing.
The advanced sweat odour control feature not only eradicates odours during washing but also ensures lasting freshness during wear.
This innovation meets the unique requirements of hijab users and their families, offering comfort without compromising on an active lifestyle.
Go Aktif dengan Daia: A celebratory triumph
Effendi Loong, Country Director of Gentle Supreme Sdn Bhd, expressed satisfaction over the resounding success of the ‘Go Aktif dengan Daia’ event.
He shared, “The immense turnout for the ‘Go Aktif dengan Daia’ event is truly heartwarming. Witnessing families come together to celebrate an active lifestyle while sharing moments of joy and togetherness is inspiring.
At Daia, we acknowledge the importance of staying fresh, especially for hijab users during dynamic activities. Through our innovative product, we are committed to providing a practical and efficient solution for sweat odour control.
This way, we encourage an active lifestyle while maintaining the comfort and confidence of hijab users and their families.”
The ‘Go Aktif dengan Daia’ event garnered enthusiastic praise from participants and attendees alike. Brand Ambassador Lisa Surihani conveyed her excitement for the event, underscoring her alignment with Daia’s values of an active lifestyle and familial connection.
This event is yet another testament to Daia’s commitment to delivering top-tier laundry and homecare solutions, fostering meaningful experiences that motivate both families and individuals to embrace physical activity.
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