CJMY
The Haier Cup 2023, Haier Malaysia’s first-ever badminton tournament, reached a captivating finale on July 30, 2023.
Spanning from June 24 to July 30, the tournament unfolded across Johor, Penang, and Kuala Lumpur, mesmerizing badminton enthusiasts with its blend of skill, passion, and sportsmanship.
A showcase of talent in Haier Cup
Drawing almost 400 skilled players from Johor, Penang, and Kuala Lumpur, the Haier Cup 2023 provided a platform for participants to exhibit their prowess and vie for victory in various categories.
The journey culminated in six grand finals, with winners earning an all-expense-paid 1-day badminton camp, scheduled for August 13, 2023.
This exclusive camp, helmed by Thailand’s esteemed mixed doubles player, Popor Sapsiree Taerattanachai, provided an opportunity for winners to hone their skills alongside over 100 participants from Malaysia, Thailand, and the Philippines.
Fan Jing, Managing Director of Haier Malaysia, commented, “The Haier Cup 2023 embodies our dedication to nurturing badminton talent in Malaysia. Guided by our ethos ‘Inspire Future Dreams’, we’re thrilled to witness outstanding skill and passion from participants and spectators alike.”
Embracing sportsmanship and growth
Julian Thean, Head of Marketing at Haier Malaysia, underlined the tournament’s significance, saying, “As Haier’s inaugural badminton tournament concludes, our commitment to fostering sportsmanship and supporting the local badminton scene remains resolute.
With a vision to inspire future dreams, Haier looks forward to future collaborations that share our passion for the sport.”
Beyond being a thrilling sporting spectacle, the Haier Cup 2023 demonstrated the power of collaboration within the sports community. Haier Malaysia expressed gratitude to participants, coaches, officials, sponsors, and fans for their dedication and support throughout the tournament.
As the inaugural badminton tournament concludes, Haier Malaysia remains devoted to nurturing sportsmanship and advancing the country’s badminton landscape.
The success of the Haier Cup 2023 has paved the way for Haier Malaysia’s continued commitment, with plans for the Haier Cup 2024 already underway.
For more information about Haier Cup 2023, please visit https://www.haier.com/my/
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