Tourism Malaysia Chennai office is set to dazzle Chennai residents with the vibrant “Malaysia Food and Cultural Festival.”
This event, taking place from August 26 to September 4, 2023, at the Crowne Plaza, Chennai, will spotlight the rich cultural performances of Malaysian artists and the culinary prowess of renowned Malaysian chefs.
The festival also marks the inauguration of Batik Air’s daily flights from Chennai to Kuala Lumpur, beginning on August 24, 2023.
Cultural showcase and gastronomic delights
Graced by the presence of His Excellency K Saravana Kumar, the Consul General of Malaysia, this festival promises an immersive experience of Malaysian culture and cuisine.
A variety of classic Malaysian dishes such as Laksa, Mee Goreng, Nasi Lemak, and Char Kuey Teow will delight the senses, along with specially crafted innovations. The event aims to not only tantalize taste buds but also provide a glimpse into the multi-cultural facets that make Malaysia a unique destination.
The cultural performances by Malaysian artists will provide a window into the nation’s vibrant traditions, inviting attendees to appreciate its rich heritage. Moreover, clients dining at The Residency, Crowne Plaza, during the festival will have the chance to win a full board package inclusive of two flight tickets to Malaysia.
Bilateral ties and tourism promotion
The Consul General highlighted the close political, economic, and socio-cultural relations between India and Malaysia. Saravana Kumar emphasized that the festival serves as an opportunity to showcase Malaysia’s culinary delights and cultural diversity, aiming to attract more Indian travelers to Malaysia.
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, expressed excitement about the festival’s contribution to tourism growth. With Batik Air launching daily flights from Chennai to Kuala Lumpur, the festival aligns well with the growing demand for travel options between South India and Malaysia.
The festival’s culinary showcase will be enriched by Malaysian chefs from Kuala Lumpur, bringing the authentic flavors of Malaysian cuisine to Chennai.
As the event unfolds at The Residency – Crowne Plaza, Chennai Adyar Park, from August 26 to September 4, 2023, it aims to showcase Malaysia’s vibrant culture and diverse gastronomy.
This year, Malaysia targets 16.1 million international tourist arrivals, with India contributing significantly to these figures. The festival’s allure not only lies in its culinary excellence but also in its role in fostering stronger tourism ties between the two nations.