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In a remarkable journey spanning four decades, IJM Land, a subsidiary of IJM Corp, has solidified its position as a prominent player in the property development sector. Established in 1989, IJM Land has consistently delivered outstanding projects that have reshaped the landscape of property development.
Now, as part of its commitment to sustainability and community engagement, IJM Land proudly presents the “Make A Difference” (MAD) Campaign, aligning with and celebrating IJM Corp’s illustrious 40th Anniversary.
The MAD Campaign embodies IJM Land’s dedication to transformative execution and sustainability. Under the leadership of CEO Datuk Wong Tuck Wai, this initiative underscores a commitment to sustainability through the “Say Yes to 4R” initiative, focusing on Reduce, Repair, Reuse, and Recycle. It aims to galvanise the community towards eco-conscious practices while achieving remarkable milestones in environmental stewardship.
Making profound impact on sustainability
The “Make A Difference” (MAD) Campaign is not just a celebration; it’s a call to action. IJM Land aims to make a profound impact on sustainability by encouraging eco-centric events and collaborations across diverse regions. This strategic shift reflects the evolving real estate landscape and a commitment to reshaping industry paradigms.
At the heart of the campaign is a commitment to reducing the carbon footprint. IJM Land aims to gather 40,000 kg of recyclables by uniting the IJM community to collectively take 40 million steps. The first 4,000 eco-champions achieving 10,000 weekly steps will be rewarded. Additionally, the campaign plans to distribute 4,000 plants, nurturing a greener future.
Corporate Social Responsibility (CSR) takes centre stage as well, with the community contributing 4,000 hours to clean-up efforts, blood donation drives, visits to welfare homes and orphanages, and refurbishing homes for low-income families. IJM Land’s commitment to community upliftment is a cornerstone of the MAD Campaign.
Datuk Wong Tuck Wai, CEO of IJM Land, emphasised, “We pledge to raise the bar alongside our community, as we celebrate our parent company’s remarkable achievement and resilience. A robust demand persists due to these strong underlying fundamentals which will steadfastly support the property market.”
IJM Land offers exclusive promotional packages
The “Make A Difference” (MAD) Campaign extends its impact beyond sustainability. Community empowerment is a central focus, with vibrant community bazaars, support for local enterprises, and community clean-ups fostering inclusivity and uplifting marginalized groups. This comprehensive approach amplifies the campaign’s far-reaching impact and is poised to resonate for generations.
In addition to eco-centric initiatives, the campaign features workshops on gadget refurbishment, educational discourse on upcycling furniture, and strategic engagements focused on turning daily actions into potent change agents, contributing significantly to environmental preservation.
To express gratitude to its customers, IJM Land offers exclusive promotional packages across 20 prestigious projects. These projects span across Klang Valley, Penang, Negeri Sembilan, Johor, Sabah, and Sarawak. During the campaign period, running from 15th September to 31st December, IJM Land plans to reimburse a cumulative sum of RM40 million to new homeowners, along with four supplementary benefits.
Furthermore, existing residents and homeowners enrolled in the IJM Land Priority Program will enjoy an additional 0.25% cash rebate for their next property purchase during the campaign period. This gesture of appreciation highlights IJM Land’s commitment to its existing community.
In conclusion, Datuk Wong stated, “The MAD campaign exemplifies our continuing narratives. It solidifies our standing as a top property developer whose acclaimed projects and townships are bespoke with superlative designs that more than meet the aspirations of owners as well as residents.”
The “Make A Difference” (MAD) Campaign by IJM Land marks a significant milestone in the property development industry. With its focus on sustainability, community engagement, and transformative actions, IJM Land demonstrates its commitment to creating a better future. As it aligns with IJM Corp’s 40th Anniversary, this campaign not only celebrates the past but also paves the way for a responsible and sustainable future.
IJM Land’s dedication to reducing its carbon footprint, nurturing green spaces, and uplifting communities sets a commendable example in the industry. With exclusive promotional packages for customers and a focus on community empowerment, the campaign aims to leave a lasting legacy.
Through the MAD Campaign, IJM Land reaffirms its position as a vanguard of sustainable development, harmonising progress with eco-conscious responsibility. As the campaign unfolds, it promises to make a real difference in the lives of individuals, communities, and the environment.
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