CJMY
TUMI, the renowned international travel and lifestyle brand, is spotlighting its cherished Alpha product assortment in an extension of its Fall 2023 Essentially Beautiful campaign.
This campaign accentuates the meticulous details and thoughtful design elements of the Alpha X and Alpha Hybrid collections, renowned for their over 600 TUMI patents and worldwide design registrations. The campaign illustrates how these designs seamlessly blend to create not only aesthetically pleasing bags but also exceptionally functional ones.
In this latest chapter of the Essentially Beautiful campaign, TUMI reaffirms its brand identity by shedding new light on one of its most beloved collections. By showcasing product innovations, materials, and patented designs, TUMI underlines its commitment to crafting high-performing products that surpass customer expectations.
Adding value to the cornerstone Alpha collection
Victor Sanz, TUMI’s Creative Director, emphasises the brand’s commitment to continuous improvement and innovation. He notes that the Alpha X collection serves as a testament to TUMI’s unwavering dedication to precision and detail. It also exemplifies their relentless pursuit of enduring quality and longevity, adding value to the cornerstone Alpha collection that travellers have come to depend on.
The Alpha X, set to launch this Fall, is engineered to surpass all 40 of TUMI’s endurance tests. It represents the brand’s strongest softside collection to date, featuring PX6, an ultra-durable fabric known for its exceptional strength and thermal stability. The luggage also boasts elevated finishes, including a combination of hard and soft exteriors and gunmetal hardware.
In addition to Alpha X, TUMI introduces the Alpha Hybrid collection. It features the X Brace 45® handle, crafted from aircraft-grade aluminium, designed to handle the rigours of travel. The collection also includes dual recess wheels for smooth mobility.
By merging Alpha’s distinctive style and FXT Ballistic Nylon with a polycarbonate shell, Alpha Hybrid offers a lightweight yet ultra-durable travel solution, perfect for robust business travel.
Exceptional strength and high-performance
The Essentially Beautiful campaign doesn’t stop at showcasing the Alpha collections. It also shines a spotlight on TUMI’s TEGRA LITE® collection, highlighting its revolutionary Tegris® material. Tegris® stands out for its exceptional strength and high-performance characteristics, making it an excellent choice for travellers seeking durability and reliability in their luggage.
TUMI’s commitment to quality and innovation is evident throughout its product lines, as demonstrated by the Alpha, Alpha X, Alpha Hybrid, and TEGRA LITE® collections.
These offerings combine cutting-edge design, advanced materials, and meticulous craftsmanship to deliver products that meet and exceed the evolving needs of modern travellers.
The Alpha Collection, featured in the Essentially Beautiful campaign, is available for purchase on TUMI.com, providing customers with access to these exceptional pieces of travel gear.
TUMI’s Essentially Beautiful campaign brings into focus the beauty and performance of their Alpha collections. Through meticulous design, innovation, and rigorous testing, TUMI continues to uphold its reputation for delivering high-performing, reliable, and stylish travel solutions.
Whether it’s the robust Alpha X collection engineered for strength and durability or the versatile Alpha Hybrid collection combining style and functionality, TUMI remains dedicated to exceeding the expectations of discerning travellers.
The campaign not only celebrates TUMI’s heritage and craftsmanship but also invites customers to explore and experience the exceptional quality of their Alpha Collection. For those seeking a blend of beauty and functionality in their travel gear, TUMI’s Alpha products offer an enticing choice, available for purchase on TUMI.com.
C. Khor
