Transforming learning with STEM Toys

Tech Up Sdn. Bhd., a leading STEM education solutions provider, in collaboration with Artec Co Ltd. from Japan, has unveiled a groundbreaking initiative to transform children’s learning experiences in Malaysia. AEON Fantasy Malaysia has selected Artec Logic Puzzles to feature prominently in Toy Master corners, housed within various children’s edutainment facilities, including kidzooona and FANPEKKA. This strategic partnership aims to emphasize the pivotal role of educational toys in nurturing the next generation’s STEM skills and cognitive development.

The official introduction of Artec Logic Puzzles took place at the reopening ceremony of FANPEKKA, as part of Tonttu’s Toy Academy educational offerings at AEON MALL Tebrau City, Johor Bahru, on September 22nd. Already, these captivating puzzles have been captivating young minds at three kidzooona facilities in Kota Bharu, Alor Setar, and Shah Alam.

AEON Fantasy Malaysia has ambitious plans to expand the reach of Toy Master corners throughout the nation by 2024, with Artec Logic Puzzles at the forefront of their educational product offerings.

A progressive approach to skill development

These innovative puzzles cater to children from kindergarten to primary levels, offering a progressive approach to skill development that fosters analytical thinking and decision-making abilities. Tech Up’s role in supplying educational materials to AEON Fantasy Malaysia since 2022 has now evolved to include Artec Logic Puzzles in Toy Master corners in 2023.

Ainaa Rosli, CEO of Tech Up, emphasized the profound impact of Artec Logic Puzzles, stating, “The progressive approach introduced in the Artec Logic Puzzles teaches children analytical thinking and decision-making skills. This kind of exposure can help foster interest in STEM among children. We are grateful to be working alongside AEON Fantasy Malaysia, setting a foundation for our children to prepare for their future.”

Managing Director of AEON Fantasy Malaysia, Mr. Narimoto Yamazaki, echoed the importance of cognitive development through play, saying, “Our purpose of existence is basically to inspire enthusiasm in every child and bring out the smile on their faces. We are focusing on the children’s ability while they can learn through playing. Our Toy Master corner enhances children’s learning development skills, especially on cognitive skills, and the Artec Logic Puzzles product is aligned with our strategy.”

In addition to these innovative puzzles, Tech Up also provides comprehensive TechXpert Toy Master training programs to empower child development providers with expertise, ensuring that children receive the best possible edutainment experiences.

“We are delighted that edutainment products are gaining wider acceptance in our society. This collaboration brings us a step closer to creating a more STEM-savvy generation, which is a positive move as our nation is trying to embrace greater digitalization,” concluded Ainaa Rosli.