Pepsodent launches campaign to promote dental hygiene

Pepsodent has initiated a campaign to raise awareness about dental hygiene within the B40 communities in Klang Valley.

Partnering with MAHSA University and MYDIN, the 2-2-10 campaign aims to equip lower-income households with essential information and tools to maintain optimal oral health.

The initiative comes in response to the persistently high rates of dental cavities and caries among both children and adults, as revealed in the National Oral Health Survey of Malaysia 2019.

Importance of basic dental hygiene

Unilever International’s Chief Marketing Officer, Nitin Agarwal, stated, “Being a family trusted oral care brand, Pepsodent believes that everyone should have access to high-quality and affordable oral care products.

The 2-2-10 campaign aims to instill the importance of basic dental hygiene and easy steps to practice it effectively. Together with our partners MAHSA and MYDIN Prihatin, we are committed to driving the message of good oral care practices and education across the Malaysian community; ensuring their health and well-being is always prioritized.”

Contributing their dental expertise to the campaign is MAHSA School of Dentistry and its students. MAHSA, a top dental school in Malaysia, is dedicated to maintaining optimal oral health standards for the community.

Professor Dato’ Dr. Mohamed Ibrahim, the dean of the faculty of dentistry in MAHSA, highlighted their commitment, saying, “Through the participation of our students in this campaign, we are able to not only give them practical opportunities in treating patients on simple oral care practices but also help them tackle real-life challenges in public dental health education.”

Pepsodent and MYDIN Prihatin network

MYDIN Prihatin, the CSR arm of Mydin Mohamed Holdings Bhd (MYDIN), supports this campaign. Pepsodent’s partnership with MYDIN aims to distribute 60,000 toothpaste kits to B40 communities across Malaysia

Gurubaran Ballalie, Marketing Manager of Mydin, expressed their eagerness to join the cause, stating, “MYDIN Prihatin was formed on the premise of helping Malaysians look after fellow Malaysians.

Together with Pepsodent and through the MYDIN Prihatin network, we hope that B40 communities around Malaysia can have a stronger foundation of basic dental hygiene and proper oral health practices.”

In addition to distributing oral care kits to the public, the campaign involves dental health checks, consultations, hourly toothbrushing demonstrations, and toothpaste kit distributions. The campaign will also be activated in Kampung Orang Asli Batu 12 Gombak, with further toothpaste kit distributions and dental care tips provided by the MYDIN Prihatin initiative.

Pepsodent, a halal-certified toothpaste suitable for all ages, contains Active Micro Calcium and Pro-Fluoride Complex to strengthen teeth by creating a protective layer. It is available in 225gx2 packs at major supermarkets and hypermarkets, priced at RSP RM 9.60.