CJMY
Cleanpro Express, a renowned laundry brand, recently unveiled its newly rebranded outlet in Bandar Kinrara 5, underscoring its commitment to providing superior customer experiences.
The launch event saw the participation of distinguished guests, including the Dexter management team from the United States, as well as representatives from various prominent associations, partners, and franchisees.
This milestone follows Cleanpro’s earlier announcement of rebranding efforts and the introduction of the Cleanpro Plus web app in May, aimed at enhancing customer convenience.
Rebranding and new design of Cleanpro
Central to this rebranding initiative is the introduction of a fresh and contemporary outlet design, in alignment with Cleanpro’s updated brand identity.
This design concept will soon be implemented in all Cleanpro Express outlets nationwide, showcasing the brand’s commitment to a more customer-centric approach. Additionally, the Cleanpro Ibu Sayang franchise model will adopt this innovative approach in the coming months, providing a refreshed appearance.
A notable feature of the rebranded outlet is the enhanced interior design, thoughtfully created to enhance customer comfort and ambience. Cleanpro Express outlets now boast newly designed tables and chairs, tailored to the urban lifestyle and preferences of their customer base.
This setting encourages customers to make efficient use of their time by working, reading, or enjoying games while their laundry is in progress.
Collaborative success
Amanda Konczal, President of Dexter Laundry, expressed her pride in the partnership with Cleanpro Express, highlighting the brand’s innovative contributions to the laundry industry.
“We are proud to have partnered with Cleanpro Express for 15 years. They are very innovative in the marketplace, and they have helped create and elevate the laundry experience for all of their customers.”
Goh Sen Kiat, Cleanpro’s Group CEO, reemphasized the brand’s commitment to its mission: “We continue working towards our brand mission of freeing up valuable time and energy for our customers, enabling them to focus on what truly matters.
We are also committed to delivering more powerful cleaning, combining world-class machines with state-of-the-art LaundroBoost Technology Ultra.”
With the opening of the newly rebranded outlet in Bandar Kinrara, Cleanpro continues to prioritise customer convenience and satisfaction and taking a significant step in achieving their mission to provide top-tier laundry services and more.
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