CJMY
Nestlé Malaysia reaffirms its commitment to social responsibility through a generous donation of RM400,000 to the Malaysian Red Crescent Society (MRCS).
Aimed at supporting MRCS’ humanitarian efforts, the funds will facilitate the acquisition of ambulances, preparation for flood relief ahead of the monsoon season, and humanitarian initiatives both locally and abroad.
This donation marks a continuation of Nestlé’s partnership with MRCS, bringing the total contribution to RM2.3 million in cash and products for various relief efforts in 2023.
Juan Aranols, CEO of Nestlé (Malaysia) Berhad, expressed pride in fortifying ties with MRCS, aligning with Nestlé’s global commitment to positive societal impact.
Nestlé strengthening the partnership
Nestlé Malaysia’s recent donation of RM400,000 to MRCS underscores its dedication to community well-being. The funds will primarily support the procurement of new ambulances, reinforcing MRCS’ capacity to respond to emergencies swiftly.
Additionally, the contribution aids in pre-monsoon flood relief preparations and furthers MRCS’ broader humanitarian initiatives.
The collaboration between Nestlé and MRCS, rooted in shared values and a commitment to societal welfare, has seen a cumulative contribution of RM2.3 million in 2023 alone.
The alliance is inspired by the common Swiss heritage of Nestlé and the Red Cross, emphasising their shared vision of making a positive impact on the world.
Fostering social impact and upliftment
Beyond its support for MRCS, Nestlé Malaysia actively engages in initiatives to uplift local communities. The company’s Farmer Connect programmes, spanning states like Kedah and Kelantan, support rural communities involved in chilli, rice, and coffee planting.
Recently, Nestlé launched the Farmer Connect Responsible Sourcing for Cocoa in East Malaysia, furthering its commitment to sustainable and responsible sourcing.
Nestlé’s broader mission, rooted in positively impacting Malaysians’ lives, encompasses annual contributions since 2020 to MRCS’ flood relief efforts.
The donation during the Board of Directors’ visit to the Nestlé Chili Club farming engagement in Pasir Puteh, Kelantan, exemplifies Nestlé’s dedication to understanding and supporting local communities firsthand.
Nestlé’s commitment to sustainable sourcing and community upliftment aligns with its global vision of creating shared value. As Nestlé continues to play a pivotal role in societal well-being, this latest donation reaffirms its dedication to addressing immediate needs, fostering resilience, and uplifting communities across Malaysia.
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