CJMY
HEYTEA, renowned as China’s innovator of new-style tea and the mastermind behind Cheese Tea, is making its Malaysian debut on December 1st.
Nestled in the heart of The Exchange TRX, this marks HEYTEA’s initial foray into the Malaysian market, promising locals a taste of authentic Chinese tea crafted from real ingredients such as fresh fruits, premium milk, and original tea leaves.
With a store spanning over 80m2 in the core area of The Exchange TRX, HEYTEA positions itself as a frontrunner, introducing a new era of tea enjoyment in Kuala Lumpur.
HEYTEA catering to diverse audiences
The strategic choice of The Exchange TRX, located less than 2km from the iconic “Petronas Towers,” reflects HEYTEA’s commitment to serving both business professionals and consumers in the bustling Tun Razak Exchange.
This vibrant area, encompassing landmarks, office spaces, high-end malls, and residences, aligns with HEYTEA’s vision to be a leading brand catering to diverse audiences.
The TRX store stands out by offering a range of new-generation Chinese tea drinks made from real ingredients, distinguishing itself from the conventional bubble tea offerings that rely on instant tea powder and artificial additives.
A new dimension to tea enjoyment
HEYTEA presents four major series of choices at the TRX store, including “Seasonal Inspirations,” “Refreshing Real Fruit Teas,” “REAL Dairy Milk Teas,” and “Refreshing Finest Teas.”
With offerings like “Very Grape Cheese (Original)” and “Mango Grapefruit Sago,” HEYTEA introduces a new dimension to tea enjoyment.
The pricing, ranging from 9.90 to 17.90 MYR per cup (after tax), ensures accessibility, with an average of 15.40 MYR (excluding additional toppings).
As the first Chinese new-style tea brand to venture into global markets, HEYTEA has already made waves in Singapore, achieving significant popularity.
The debut of its Kuala Lumpur store signifies HEYTEA’s accelerated expansion into Southeast Asian markets, underlining its special attention and confidence in Malaysia.
With a commitment to providing authentic tea experiences through real products and a culture of fashion and vigour, HEYTEA anticipates forging lasting connections with Malaysian consumers.
Admin
