AirAsia pays tribute to Sabah Tourism icon with special livery

AirAsia unveiled a special tribute livery in honour of the late Datuk Irene Benggon Charuruks, a key figure in Sabah’s tourism sector and former General Manager of the Sabah Tourism Board.

This gesture serves as a testament to the airline’s appreciation for Datuk Irene’s unwavering support over 22 years and solidifies the close ties between AirAsia and Sabah.

A fitting tribute to Datuk Irene

AirAsia’s special tribute livery dedicated to Datuk Irene Benggon Charuruks was revealed today, acknowledging her instrumental role in shaping and promoting Sabah’s tourism sector.

The late Datuk Irene, a tourism icon in Sabah, played a crucial role in supporting AirAsia since its inception 22 years ago.

The livery symbolises the airline’s gratitude for her impactful contributions and highlights the strong connection between AirAsia and Sabah.

Capital A Executive Chairman, Datuk Kamarudin Meranun, expressed gratitude, stating that Datuk Irene’s collaborative spirit was pivotal in establishing AirAsia’s Kota Kinabalu hub. The tribute livery stands as a sincere acknowledgment of her vital role in the airline’s journey.

From support to success of AirAsia

AirAsia’s journey with Sabah began in 2002 when Kota Kinabalu was established as a hub with the support of Datuk Irene and the Sabah Tourism Board.

Over the years, Kota Kinabalu has grown to become AirAsia’s second-largest hub after Kuala Lumpur. The airline now operates 21 routes, including domestic and international destinations, with 331 weekly flights from Kota Kinabalu, Sandakan, and Tawau.

CEO Tony Fernandes highlighted Sabah’s significance to AirAsia, expressing gratitude for the undivided support received. He reminisced about Datuk Irene’s pivotal role in establishing Sabah as a hub and the airline’s exponential growth in the region.

The special livery dedicated to Datuk Irene is a poignant reminder of her belief in AirAsia’s potential, marking the first plane named in her honour.

The ‘Thank You Sabah’ livery in 2014 celebrated the people and the Land Below the Wind, and today’s tribute takes this connection one step further.

AirAsia continues to strengthen its presence in Sabah, operating flights to various destinations and planning new routes, including exciting connections like Seoul to Kota Kinabalu in the upcoming year.

This tribute livery stands as a lasting symbol of AirAsia’s gratitude to Datuk Irene and its enduring connection with the vibrant state of Sabah.