CJMY
Payments Network Malaysia (PayNet), the backbone of Malaysia’s digital payment infrastructure, recently hosted an award ceremony at VE Hotel, Bangsar South, marking the successful conclusion of the “BeRAYA dengan MyDebit Campaign 2023”.
This initiative, held from April 7 to June 30, 2023, aimed to boost cashless payment adoption in the grocery store segment and promote the widespread use of MyDebit among Malaysian consumers.
A collaborative effort for a cashless society
The “BeRAYA dengan MyDebit Campaign 2023” achieved a remarkable milestone by uniting six key grocery merchants under MyDebit.
Among the merchants are Giant Malaysia, MYDIN, Econsave, The Store Group, Billion Group, and Tunas Manja Group (TMG).
This unprecedented collaboration marked a significant step towards fostering a cashless society in Malaysia.
The campaign encouraged customers to embrace cashless payments by offering attractive rewards, including the chance to win Perodua Bezza cars and 1-year grocery supplies worth over RM400,000.
Joyful moments for BeRAYA dengan MyDebit winner
The prize-giving ceremony unveiled the six lucky winners: Muhamad Fikri Herman, Noorlizawati Ahmad, Siti Norshafirah Mohd Fikri, Chan Kuan Fong, Muhamad Zaid Mohd Zduki, and Masliah Ahmad Salikin.
These winners, representing various Malaysian states, shared their joy and experiences of going cashless.
Siti Norshafirah from Johor expressed the ease and convenience of using MyDebit for grocery shopping, while Muhamad Zaid from Pahang highlighted the unexpected delight of winning a brand-new car.
Chan Kuan Fong from Perlis plans to commemorate the moment with a lasting reminder, a “BeRAYA dengan MyDebit” sticker.
The prize-giving ceremony, attended by Senior Director Azrul Fakhzan B. Mainor and representatives from the six merchant partners, celebrated the overwhelming response to the campaign.
With over 32,000 entries and more than 8 million transaction counts during the 3-month campaign period, the success of BeRAYA dengan MyDebit reflects the growing preference for cashless payments among Malaysian shoppers.
PayNet, dedicated to fostering Malaysia’s digital economy, remains committed to promoting cashless awareness and adoption, ensuring a secure, efficient, and innovative payments ecosystem for all Malaysians.
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