BE @ Penang: Illuminating the future of business events

The 8th edition of BE @ Penang organised by the Penang Convention & Exhibition Bureau (PCEB) on December 7 & 8, 2023, at the Setia Spice Convention Centre, provided transformative insights for the business events industry.

Under the theme “BE Reinvents,” the conference addressed the imperative need for innovation and adaptability in the ever-evolving landscape of business events.

BE @ Penang 2023 reinvents

Julius Solaris, an eminent figure in the event industry, took centre stage to deliver a keynote that went beyond expectations.

His insights into 2024’s event trends and technology were illuminating, stressing the competitive edge gained through rapid responses to RFQ enquiries.

He also provided in depth information on the integration of virtual reality, crisis readiness, and the pivotal role of content in shaping the business events sector.

Apart from that, Azman Haji Tambi Chik, CEO of Malaysia Convention & Exhibition Bureau (MyCEB), acknowledged PCEB’s role in shaping Malaysia’s future in business events.

ESG reporting and research travel

Ts. Fong Yit Meng and Datin Lorela Chia furthered the discourse with a profound emphasis on Environmental, Social, and Governance (ESG) reporting.

Their focus on data-driven waste management, sustainability reporting, and a strategic roadmap for compliance signposted a sustainable future for the industry.

Additionally, Prof Dr. Yang Zhen Zhi and Mint Leong introduced the innovative concept of Research Travel, underlining its global reach and multifaceted benefits for personal and professional development.

BE @ Penang 2023 transcended conventional conference boundaries, seamlessly blending networking, learning, and transformation.

Firmly supported by the Penang State Government, the event has solidified its reputation as Malaysia’s premier business events conference.

Beyond delivering professional insights, it served as a guiding light for the industry, directing it towards a future characterised by innovation and transformation.

This conference wasn’t just an event; it represented a significant milestone in the journey of the business events industry, heralding a paradigm shift towards a more innovative, sustainable, and globally connected future.