Langkawi to attract tourists with Indonesian connection

Langkawi Development Authority (LADA) is spearheading a strategic initiative to bolster Langkawi’s international appeal by forging B2B partnerships in Medan and Jakarta.

The move aims to attract more visitors from Indonesia and incentivise airlines to launch direct flights to Langkawi.

Networking sessions held this week brought together over 40 hotel and travel agency stakeholders from Langkawi, supported by Tourism Malaysia and Malaysia Convention & Exhibition Bureau (MyCEB).

Networking sessions in Medan and Jakarta

Langkawi Development Authority (LADA) executed a strategic move by hosting networking sessions in Medan and Jakarta to fortify B2B partnerships.

The mission, supported by Tourism Malaysia and Malaysia Convention & Exhibition Bureau, saw active participation from over 40 Langkawi hotel and travel agency stakeholders.

The two-day visits focused on engaging with tour operators and travel influencers, fostering new tour opportunities to Langkawi and encouraging increased direct flights between Medan and Malaysia’s premier island destination.

These initiatives align with LADA’s commitment to position Langkawi as a preferred international destination, specifically targeting the Indonesian market.

Langkawi boosting tourism with Indonesian travel

This recent mission builds on a previous event in September, organised by LADA in collaboration with Tourism Malaysia Medan.

The targeted travel agencies from the Association of The Indonesian Tours and Travel Agencies of North Sumatra (ASITA SUMUT). ASITA SUMUT, representing 6,500 travel agency member companies in Indonesia, aimed to create attractive Langkawi and Medan tour packages.

LADA’s ongoing efforts are integral to positioning Langkawi as a go-to destination, culminating in a collaboration with AirAsia to introduce direct flights from Medan to Langkawi, commencing on 2nd March 2024. These initiatives not only enhance Langkawi’s tourism but also strengthen its economic prospects.

LADA Tourism Manager, Dr Azmil Munif bin Mohd Bukhari, expressed excitement about working closely with Tourism Malaysia and partners in Medan and Jakarta to cultivate B2B partnerships.

Beyond being a destination, Langkawi is positioned as an experience, and the collaborative efforts anticipate welcoming Indonesian partners and travellers to explore the island’s offerings.

LADA is not only offering incentives for MICE activities but has also introduced a 2024 incentive scheme, providing USD10,000 grants to support the introduction of new direct flights, solidifying Langkawi’s status as a dynamic and accessible international destination.