Tourism Malaysia and Batik Air woo tourists from Vietnam

Tourism Malaysia, in collaboration with Batik Air, recently engaged in a roadshow across Hanoi and Danang to entice Vietnamese tourists to explore the rich offerings of Malaysia.

This strategic initiative aimed to strengthen ties between the two nations and boost post-pandemic tourism.

Showcasing Malaysia’s attractions

The roadshow provided Tourism Malaysia with a platform to meet key travel trade partners and spotlight the nation’s identity.

Iconic tourist attractions, including GL Play by Gamuda Lands, A’Famosa Resort Melaka, Sunway Lagoon, Sunway Lost World of Tambun, ibis Kuala Lumpur City Centre, and Grand Ion Delemen Hotel in Genting Highlands, were highlighted.

The event fostered collaboration and showcased exclusive promotions for Vietnamese tourists considering Malaysia as their next travel destination.

Suresh Vanan, Head of Marketing Communications & Promotions of Batik Air, expressed enthusiasm for the collaboration: “Through partnerships like these, we aim to offer diverse travel experiences and options to our valued Vietnamese passengers.”

Strengthening Malaysia-Vietnam tourism ties

Tourism Malaysia, eyeing over 300,000 Vietnamese travellers in 2023, leveraged the Batik Air roadshow to attract visitors. Malaysia witnessed 272,852 Vietnamese arrivals by September 2023, signifying a notable demand in the post-pandemic era.

The 50th anniversary of diplomatic ties between Malaysia and Vietnam has further catalyzed tourism, with a significant surge in recent years.

Madam Nor Hayati Zainuddin, Director of Tourism Malaysia in Vietnam, expressed optimism: “We hope travel agents actively support promoting Malaysia as a safe, affordable, and preferred destination.”

Batik Air, operating direct flights from Hanoi, Danang, and Ho Chi Minh City to Kuala Lumpur, presented attractive promotional fares to enhance travel options.

Malaysia’s ambitious tourism target for 2023, aiming for 16.1 million international tourist arrivals and RM49.2 billion in tourism receipts, aligns with the expectation of exponential growth from the Vietnamese market and the wider Southeast Asia region.

With this collaboration, Tourism Malaysia envisions a flourishing partnership that not only promotes tourism but also strengthens the bonds between Malaysia and Vietnam, offering an array of travel experiences for Vietnamese tourists.