Toys”R”Us launches “We Time, Play Time”

In response to changing traditions and the evolving meaning of festive occasions like the Spring Festival and Valentine’s Day, Toys”R”Us is unveiling the “We Time, Play Time” initiative.

Moving beyond conventional celebrations, this initiative encourages families and friends to embrace the joy of toys and create enduring memories during their gatherings.

“We Time, Play Time” initiative unveiled

“Toys have the power to strengthen bonds and forge cherished memories, whether it’s within families, among friends, and even colleagues.

Through teamwork, challenges, laughter and not to mention endless fun, toys, such as board games, puzzles, collectibles, and even sporting games, unite all,” says Carol Chua, General Manager of Toys”R”Us Malaysia.

The “We Time, Play Time” initiative aims to highlight the significance of play experiences and encourages people to create invaluable quality time with toys during significant occasions.

Miniverse activation and MGA’s collaboration

In a first for Asia, selected Toys”R”Us stores will offer free-to-play Miniverse workshops, providing participants with a unique opportunity to unleash their creativity.

Starting from January 16th, participants, in groups of up to four people, can immerse themselves in a specially designed Miniverse-themed corner within the store to craft their very own mini products.

Isaac Larian, Founder & CEO of MGA Entertainment, expressed enthusiasm about the collaboration, stating, “We are pleased to continue to strengthen our relationship with Toys”R”Us in Asia to bring the first-ever MGA’s Miniverse Make It Mini Diner Experience to consumers in eight markets just in time for Chinese New Year holiday celebrations.”

This interactive experience allows visitors to create their very own MGA’s Miniverse collectible to take home.

Toys”R”Us Asia’s vision is to fuel imagination and inspire the next generation through the power of toys and play. The company, headquartered in Hong Kong, operates approximately 470 stores across Asia, including mainland China, Japan, Malaysia, Hong Kong, Singapore, Taiwan, Thailand, and Brunei.

Additionally, it licenses more than 90 stores in the Philippines and Macau. Beyond brick-and-mortar stores, the company also operates on leading Asian eCommerce platforms and its own online stores in each market.

With limited spots available on a first-come, first-served basis, participants are encouraged to reserve a slot and dive into the enchanting world of Miniverse.