CJMY
As the auspicious Year of the Dragon approaches, the Sarawak Tourism Board (STB) is set to celebrate the Chinese New Year by featuring the iconic Sarawak International Dragon Boat Regatta (SIDBR) in its 2024 Ang Pao packet design.
The Ang Pao packets, traditionally distributed during Chinese New Year, aim to promote the annual Dragon Boat Race Festival held on the Kuching River in late October.
SIDBR inspires Ang Pao design
Chinese New Year festivities, commencing on February 10, will be accentuated by the distribution of Sarawak’s Ang Pao packets, reflecting the vibrant spirit of the SIDBR.
The dragon, symbolising strength, power, and good fortune in Chinese mythology, aligns seamlessly with the dragon boat race.
The SIDBR-inspired Ang Pao design symbolises the energetic and spirited essence of the dragon, encapsulating the camaraderie among rowers as they propel their boats forward.
STB Chief Executive Officer Sharzede Datu Haji Salleh Askor highlighted the significance of the Ang Pao design, stating, “Our SIDBR-inspired Ang Pao design marks the seventh edition of STB’s Ang Pao series, which features elements unique to Sarawak.
We look forward to creating new and truly Sarawakian Ang Pao designs every year to make it a collectable while promoting Sarawak’s priceless biodiversity and heritage to the world.”
Limited edition Ang Pao packets
The limited edition 2024 Ang Pao packets will be available for collection at STB’s visitor information centres in Kuching, Sibu, and Miri from January 16, while stocks last.
The unique designs not only celebrate the Chinese New Year but also serve as collectors’ items, showcasing Sarawak’s rich biodiversity and heritage on a global stage.
The SIDBR, an internationally acclaimed event, hosts local and international rowing teams competing in various categories.
Held annually at the end of October on the serene waters of the Sarawak River, the event attracts participants from around the world. The SIDBR 2023 witnessed a groundbreaking inclusion, as teams with members with physical disabilities participated for the first time.
During the recent SIDBR in October 2023, 60 teams from 20 countries, including Australia, China, Hong Kong, Indonesia, Ireland, Japan, Kazakhstan, Qatar, Spain, Brunei, Singapore, and Malaysia, showcased their rowing prowess.
The event emphasizes inclusivity by welcoming participants with diverse abilities, underlining the global appeal and recognition of the SIDBR.
As Sarawak prepares to welcome the Year of the Dragon, the STB’s initiative to feature the SIDBR in the 2024 Ang Pao design not only honours tradition but also invites a global audience to appreciate the rich cultural and sporting heritage of Sarawak.
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