AdminAs the Lunar New Year approaches, Carlsberg is set to elevate the Chinese New Year (CNY) festivities with its spectacular ‘Brewing Prosperity Together’ CNY Bazaar, offering a unique blend of tradition and modernity. The renowned brewer is extending an invitation to consumers to partake in the celebrations at two distinct locations – 1 Utama Shopping Centre in Petaling Jaya and Gurney Paragon in Penang.
Kicking off the jubilant season, Carlsberg hosted CNY reunion dinners in key cities, including Johor Bahru, Kota Kinabalu, and Penang. The Klang Valley saw a grand reunion at the Grand Imperial’s flagship restaurant at The Club @ Bukit Utama, a celebration characterized by a delectable feast, captivating Dragon dance performances, live music, and an after-party that resonated with the spirit of CNY.
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed, “As we continue ‘Brewing Prosperity Together,’ we are once again delivering an array of artist-edition CNY festive packaging, running rewarding promotions, and hosting engaging events. Our CNY offerings aim to elevate the spirit of reunions, making every moment #BestWithCarlsberg.”
Dragon-Themed Spectacle
The ‘Dragon Head’ entrance at the Carlsberg CNY Bazaar sets the stage for a captivating journey, where visitors are welcomed with a complimentary Carlsberg to complement their exploration. Dragon challenges (AR games) throughout the bazaar present an opportunity for an extra free drink, providing a contemporary digital twist to tradition.
The vibrant dragon-themed passage at 1 Utama CNY Bazaar, running from January 25th to February 4th, promises an immersive experience. Visitors can enjoy food, collaborative merchandise, workshops, games, and, of course, chilled Carlsberg brews. Exclusive prizes await those who conquer the ‘Drumming Prosperity Together’ challenge.
Exclusive Merchandise and Fashion Wear
The journey unfolds with a treasure trove of CNY gear, including limited-edition merchandise and fashion wear by partners such as TNTCO, DISSYCO, and Gumme. The ‘Dragon Belly’ section offers a culinary paradise with Carlsberg-infused delights like Tau Fu Fah and Guai Ling Gou by Soma, and Hop Leaf soft chunky cookies by EM’s Cookies.
At the CarlsBar, beer enthusiasts can savor a variety of Carlsberg brews and participate in engaging cocktail workshops. DJ and Busker performances, as well as weekend workshops, add to the lively atmosphere. The ‘Dragon Claw’ section concludes the experience, offering shoe-cleaning services, manicures, and a glimpse into destiny with 2024 predictions at the Zodiac station.
To immerse yourself in the festive season, don’t miss the Carlsberg CNY Bazaar at 1 Utama’s 1st Floor Promenade – Link Bridge, or the celebration at St. Jo & Festive Square at Gurney Paragon, Penang, from February 2nd to 4th, 2024. Embrace the spirit of ‘Brewing Prosperity Together’ with Carlsberg at these thrilling locations.
For more information on Carlsberg’s Chinese New Year celebrations, promotions, and locations, visit www.carlsbergcny.com.my or follow @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates.
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