Malaysia has taken the lead in promoting sustainable tourism at the ASEAN Tourism Forum 2024, showcasing a commitment to eco-friendly practices and community engagement.
With a focus on sustainable development and ecotourism, Malaysia aims to set a precedent for responsible tourism practices in the Southeast Asian region.
Malaysia shines at ASEAN Tourism Forum
The ASEAN Tourism Forum 2024, a prominent tourism trade event in Southeast Asia, serves as a crucial platform for nations to collaborate and advocate responsible tourism.
Malaysia’s delegation, comprising representatives from Perak Tourism, Melaka Tourism, and Johor Tourism, is actively participating in the event, emphasizing sustainable development and the significance of preserving ecotourism attractions.
The opening ceremony featured a ribbon-cutting ceremony and a cultural dance by Istana Budaya, marking the official inauguration of Malaysia’s booth.
Dato’ Roslan Tan Sri Abdul Rahman, Secretary General of Malaysia’s Ministry of Tourism, Arts & Culture, led the ceremony, joined by Dato’ Dr. Ammar Bin Abd. Ghapar, Director General of Tourism Malaysia, and H.E. Ambassador Edi Irwan bin Mahmud, Malaysian Ambassador to the Lao PDR.
Sustainable treasures await at Malaysian booths
Malaysia’s involvement in the ASEAN Tourism Forum 2024 goes beyond current initiatives. The nation is set to host the event in 2025, reinforcing its commitment to regional cooperation and sustainable tourism practices.
Dato Sri Tiong King Sing, Minister of Tourism, Arts & Culture Malaysia, is scheduled to attend key meetings during the event, further strengthening Malaysia’s engagement in regional tourism initiatives.
The official opening ceremony, presided over by H.E. Prime Minister of Laos Sonexay Siphandone, took place on January 24th, 2024, at the Don Chan Palace Hotel in Vientiane.
Concurrent events include Ministerial and Bilateral meetings at the Landmark Hotel and TRAVEX at the Lao ITEC Exhibition Hall, serving as a platform for ASEAN tourism suppliers to connect with global buyers.
Malaysia is actively participating in TRAVEX, showcasing its commitment to eco-tourism and sustainable attractions.
The Malaysian booth, located at booth number A4 in the Lao ITECC Exhibition Centre, presents traditional handicrafts by KARYANEKA. This comprehensive approach makes the ASEAN Tourism Forum 2024 a vital platform for advocating responsible and sustainable tourism practices in the region.
Dato Sri Tiong King Sing congratulated Laos for successfully organizing ATF2024, expressing hope that the meetings and travel fair would boost ASEAN tourism business and bilateral understanding at the highest level.
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